Events Management: Starting Your Own Business | Online Course | Alison

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Events Management: Starting Your Own Business

This free online course equips you with the knowledge to start and run your own events planning business.

Leadership and Management
Free Course
This free online course provides a useful foundation for anyone who wishes to start and manage their own events planning business. You will learn about the requirements and industry standards you need to be aware of. Other valuable aspects covered in the course include promotion and ticketing strategies, logistics and team management. Finally, you will learn about the pros and cons of being your own boss and how to construct a business plan.
  • Duration

    1.5-3 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher






View course modules


This free events management course will equip you with the skills required to start and manage your own events planning business. You will begin with an overview of strategies to promote an event in order to attract traffic. You will also discover how to finance and develop realistic budgets for an event. Plus, you will learn ticketing tips about setting ticket prices, tiered ticketing and how to sell the tickets effectively.

Next you will learn about event themes, how they bring your event to life and how to work with suppliers. You will learn about theme staging and design and how to best use your venue of choice to make an event lively. You will be taught about various categories of suppliers and how to best engage, negotiate and work with them productively. You will also be taught how to troubleshoot various event activities and manage your team effectively.

Finally, you will be taught the steps you can follow to start your own events planning business. You will learn about the difference between events planning and events management and the roles associated with each. You will learn how to draft a business plan and the best business banking packages and services to use for your financial planning. This course will help you determine if you are a good fit for a career in the events industry and give you an advantage over the competition. So why wait? Start learning today.

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Learning Outcomes

After completing this course, you will be able to:

  • Outline the different stages of event promotion
  • Explain the use of social media to promote an event
  • Describe how to make the most of a venue’s resources
  • Describe how to use seasonal themes
  • Explain how to manage the event space and the parking facilities
  • List the pros and cons of running an events planning business
  • Explain the pros and cons of being a self-employed events planner


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
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