Diploma in Sales Management - Online Course | Alison

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Diploma in Sales Management - Revised

This free online sales course will teach you effective sales management skills and techniques for a successful career.

Free Course
This free online sales management course will teach you about the principles, practices, and tools involved in the selling process. In this course, you will learn the importance of effective communication, business ethics, sales techniques, presentation skills, and how to understand and connect with your customers. In a business environment sales are all important, this course teaches you how to effectively sell your product or service





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This course will begin by giving you an overview of how selling and sales influences our daily lives. You will learn the characteristics of a brand and will be guided through the differences between sales and marketing. You will then learn what it takes to be successful in sales as well as to define the different types of selling channels and selling environments. You will learn the concept of adaptive selling, explore business ethics and ethical behaviour in sales, and identify the elements of effective business communication.

Next, you will study the seven steps of the selling process. You will receive guidance on prospecting, be shown how to identify sales needs and opportunities, and learn how to set SMART pre-call objectives. The course will also cover first impressions, the importance of a strong approach, and how to make contact with your prospect. You will learn how to prepare for an effective sales presentation. Finally, you will learn how to handle the different types of objections as well as how entrepreneurs sell themselves and their business ideas.

As sales plays such a major role in our everyday life and economy, a career in sales will always be in demand. This Diploma in Sales Management course will be of great interest to learners who are thinking about starting a career in the sales sector. It will also be useful to professionals already working in sales who want to bring their skill set to the next level. Check out the course today, and in a few short hours you'll have learned valuable selling skills and boosted your career.

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Success in Sales

Choose Your Path

Relationship Selling

Business Ethics

Power of Effective Communication

Understanding the Customer

Diploma in Sales Management - First Assessment

Identify your Customers

The Power of Preparation

The Sales Approach

The Sales Presentation

Handling Objections

Entrepreneurial Selling

Diploma in Sales Management - Second Assessment

Course assessment

Learning Outcomes

At the end of this diploma course, you will be able to:

  • Explain the role of selling in everyday life and in the economy.
  • List the characteristics of a brand.
  • Identify the differences between sales and marketing.
  • Explain the characteristics required to be successful in sales.
  • Different the different types of selling channels and environments.
  • Explain the concept of adaptive selling.


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Diplomas for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping

All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.


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