Developing a Global Online Enterprise
Learn about developing a global online enterprise by examining this case study.
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eBay is now a household name as during the past decade it has become the world’s leading online marketplace. eBay allows anyone sit in their living room and buy and sell for their pleasure or as a business.
In this course we get an insight into the workings of how eBay was born as a company, how they managed the creative processes as well as their marketing strategies. Along with eBay there is also a discussion about PayPal, created by the team at eBay to function as their payment scheme for customers but which is now the world’s leading online payments company. The course also reviews their acquisitions projects, the successes and failures experienced by the company, potential growth sectors and the future of eBay and PayPal.
This course will be of great interest to all business and marketing professionals, and budding entrepreneurs who would like learn how a world-class company like eBay grew and prospered.
Learning outcomes: - Understand the risks involved in acquisitions; - Examine how a company like eBay evolved and the core principles of management; - Understand the engineering involved in setting up a new product within an online site; - Understand the qualities needed in people in order for the company to be a success.
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