Learn about Developing a Global Enterprise - Online Course | Alison

Developing a Global Online Enterprise

Learn to develop a global online enterprise like eBay and gain a better insight into the factors behind their success.

Free Course
This free online e-commerce course will teach you how Ebay was developed from a concept into a online global enterprise, along with how the company managed their creative processes and their marketing strategies. While this course focuses on eBay, you will also study PayPal which was created by the team at eBay to function as their payment scheme for customers, but has since developed into the world's leading online payments company.
  • Duration

    1.5-3 Hours
  • Assessment

  • Certification

  • Publisher






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This course begins with an introduction to developing a global online enterprise. You will study the three key factors in eBay's success as a global online marketplace which include a great idea, a great business model, a great management team. You will learn that the right people, the right time, and the right behaviour has made eBay a household name during the past decade. You will also look at its journey that allows anyone to sit in their living room, buying and selling for their pleasure or for business.

You will then learn how to develop the right strategy for your business. This course will teach you the importance of keeping the community an the front and centre of your focus in decision-making, of being flexible, and of continuous improvement. You will look into Paypal as a payment platform for eBay and their acquisitions projects. You will also make a comparison between eBay and Yahoo Japan, study the future of eBay and PayPal, and more.

eBay is a world-class company with a notable success story. Upon the completion of this course, you will gain a better understanding of the risks involved in its acquisitions. You will learn how a company like eBay evolved and study its core principles of management. You will also gain a better understanding of the engineering involved in setting up a new product within an online site and learn the qualities needed in people in order for the company to reach its goals. Check out this course and learn how eBay became a success.  

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Learning Outcomes

Learning outcomes: - Understand the risks involved in acquisitions; - Examine how a company like eBay evolved and the core principles of management; - Understand the engineering involved in setting up a new product within an online site; - Understand the qualities needed in people in order for the company to be a success.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

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