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Developing a Global Online Enterprise
Learn to develop a global online enterprise like eBay and gain a better insight into the factors behind their success.
Description
This course begins with an introduction to developing a global online enterprise. You will study the three key factors in eBay's success as a global online marketplace which include a great idea, a great business model, a great management team. You will learn that the right people, the right time, and the right behaviour has made eBay a household name during the past decade. You will also look at its journey that allows anyone to sit in their living room, buying and selling for their pleasure or for business.
You will then learn how to develop the right strategy for your business. This course will teach you the importance of keeping the community an the front and centre of your focus in decision-making, of being flexible, and of continuous improvement. You will look into Paypal as a payment platform for eBay and their acquisitions projects. You will also make a comparison between eBay and Yahoo Japan, study the future of eBay and PayPal, and more.
eBay is a world-class company with a notable success story. Upon the completion of this course, you will gain a better understanding of the risks involved in its acquisitions. You will learn how a company like eBay evolved and study its core principles of management. You will also gain a better understanding of the engineering involved in setting up a new product within an online site and learn the qualities needed in people in order for the company to reach its goals. Check out this course and learn how eBay became a success.
Modules
Module 1: Developing a Global Online Enterprise
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Introduction
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eBay: The World's Online Marketplace
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eBay Statistics: Usage and Revenue
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Global eBay
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eBay Volume Statistics
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What Are the Three Key Factors in eBay's Success?
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Right People, Right Time, Right Behavior
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Develop the Right Strategy
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Execute With a Vengeance
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Keep the Community Front and Center in Decision-Making
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Be Flexible
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Engineering Principles at eBay
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Auction for America: Teamwork at its Best
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Continuously Improve
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Leadership Characteristics at eBay
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Acquisition: eBay and Auctionco
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Saving a Failing Acquisition: eBay, Auctionco and Project Golden Bell
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Global Acquisitions: Lessons Learned
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What Did eBay Do Differently Early On to Ensure Success?
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eBay vs. Yahoo! in Japan: What Would You Do Differently?
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PayPal: A Payment Platform for eBay
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eBay and PayPal: Going Global
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Branding: Why eBay?
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Strategy: Growth of eBay
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eBay and Wireless Trading
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eBay: Areas for Improvement
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eBay's Future: Cross-Border Trading
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eBay: Localization
Module 2: Developing a Global Online Enterprise Assessment
Learning Outcomes
Learning outcomes: - Understand the risks involved in acquisitions; - Examine how a company like eBay evolved and the core principles of management; - Understand the engineering involved in setting up a new product within an online site; - Understand the qualities needed in people in order for the company to be a success.
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.
