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Developing a Global Online Enterprise
Learn about developing a global online enterprise by examining this case study.
Description
eBay is now a household name as during the past decade it has become the world’s leading online marketplace. eBay allows anyone sit in their living room and buy and sell for their pleasure or as a business.
In this course we get an insight into the workings of how eBay was born as a company, how they managed the creative processes as well as their marketing strategies. Along with eBay there is also a discussion about PayPal, created by the team at eBay to function as their payment scheme for customers but which is now the world’s leading online payments company. The course also reviews their acquisitions projects, the successes and failures experienced by the company, potential growth sectors and the future of eBay and PayPal.
This course will be of great interest to all business and marketing professionals, and budding entrepreneurs who would like learn how a world-class company like eBay grew and prospered.
Modules
Module 1: Developing a Global Online Enterprise
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Introduction
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eBay: The World's Online Marketplace
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eBay Statistics: Usage and Revenue
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Global eBay
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eBay Volume Statistics
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What Are the Three Key Factors in eBay's Success?
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Right People, Right Time, Right Behavior
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Develop the Right Strategy
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Execute With a Vengeance
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Keep the Community Front and Center in Decision-Making
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Be Flexible
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Engineering Principles at eBay
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Auction for America: Teamwork at its Best
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Continuously Improve
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Leadership Characteristics at eBay
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Acquisition: eBay and Auctionco
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Saving a Failing Acquisition: eBay, Auctionco and Project Golden Bell
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Global Acquisitions: Lessons Learned
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What Did eBay Do Differently Early On to Ensure Success?
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eBay vs. Yahoo! in Japan: What Would You Do Differently?
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PayPal: A Payment Platform for eBay
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eBay and PayPal: Going Global
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Branding: Why eBay?
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Strategy: Growth of eBay
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eBay and Wireless Trading
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eBay: Areas for Improvement
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eBay's Future: Cross-Border Trading
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eBay: Localization
Module 2: Developing a Global Online Enterprise Assessment
Learning Outcomes
Learning outcomes: - Understand the risks involved in acquisitions; - Examine how a company like eBay evolved and the core principles of management; - Understand the engineering involved in setting up a new product within an online site; - Understand the qualities needed in people in order for the company to be a success.
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
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An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
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