‘Business development’ is the process of identifying new growth opportunities and strategies to increase revenue, profitability and market share. This business course provides detailed guidelines and tools for starting and growing a profitable business. We introduce you to the basics of business development and explain why you need to develop a business plan. We discuss the building blocks of business development and provide the essential skills you require to grow their business. The course also explores the key elements necessary for launching your business idea and outlines techniques used to identify the correct type of market for your products and services.

The course then describes branding techniques you can use to establish a strong identity, stand out from competitors and retain customers. We explain how effective marketing techniques and tools encourage the purchase or sale of goods and services. We also explore advertising and market research and show you how to execute strategic planning with a ‘Strengths, Weaknesses, Opportunities and Threats’ (‘SWOT’) analysis. This knowledge will empower you to understand your organization's market position and set achievable goals for business success. Finally, we discuss how to set the right product price for maximum customer attraction and profitability.

We designed this business course for anyone interested in acquiring business development skills and knowledge. This course has no prerequisites and suits entrepreneurs and small business owners. Business development skills are highly valued in almost every industry, including healthcare, technology, finance, manufacturing and retail. Knowledge and expertise in business development can open up various career opportunities. Sign up to invest in your business success by mastering the principles and practices of business development.