Learning Outcomes

In this free course, you will learn how to:

• Recognize the importance of business planning
• Explain how to develop your business idea into a successful enterprise
• Identify the right market for your product
• Discuss the need for branding and packaging for the success of your business
• Analyze your target market before starting a business
• Explain how to market your product successfully
• Evaluate the internal and external factors that can impact a business
• Indicate various pricing strategies used to maximize profits