Behavioral Research and Experimentation for Product Management

This course will introduce you to the intricate relationship between human behavior and product management to create user-centric products. It starts with outlining the foundational principles of behavioral research and its role in product management. Then, the course will introduce you to behavioral research and product management to explore how behavioral insights can drive product innovation and improve user experience.

Following this, you will delve into fundamental human behavior and decision-making concepts for a deep dive into psychological principles that influence user choices. Next, you will discover how to design research studies and the methodologies for capturing valuable data. Comprehending data collection techniques will equip you with tools and knowledge for gathering and interpreting behavioral data. Translation of research findings into practical strategies will next be explained. Understanding how to design, execute, and analyze experiments is foundational to scientific inquiry.

You will comprehend the critical aspects of experimental design, starting with an introduction to its core principles. How to meticulously plan experiments to ensure results are valid, reliable and applicable will be discussed. Next, you will learn to identify variables and construct clear, testable hypotheses. The course will then take you to randomization and control techniques. You will understand data collection and analysis methods. Finally, you will learn to synthesize your findings, understand their implications and communicate your conclusions effectively.