Master the marketing and planning considerations of public transportation in this free course. Firstly, it explains the financial sustainability of public transport and the various factors involved in determining fare structures, including the different types of financing schemes for fares and sustainable subsidies. Next, the course highlights the need for marketing transit services and the different strategies that are used to improve ridership and revenue. Then, the various types of rail transportation and their structures and dependability in terms of passenger safety are explained. This includes the criteria for planning different types of rail transit and the process of designing overground or underground systems.

You will then grapple with the basics of intermediate public transportation and the different regulatory policy frameworks and challenges concerning the paratransit system for people with disabilities. Study an overview of the vehicles that supplement the system by providing first- and last-mile connectivity to commuters. Following this, the process of measuring the performance and efficiency of public transport, including the perspectives of passengers and transit agencies, is highlighted. The advanced aspects of the operational characteristics of public transportation and the processes of measuring the operating keys are discussed, including the illustration of travel time and traffic environment on its capacity, speed and reliability. The course emphasizes the process of estimating the capacity and speeds of the bus and rail systems in particular.

Finally, you will learn how the movement of people and vehicles depends on the size and operation characteristics of transit vehicles, and the interaction of passenger traffic and vehicle flow. You will also explore the transit preferential treatments and operating measures that influence bus and rail systems. This will include the estimation procedure for ascertaining the rail station dwell time, passenger design loads and the prime locations where the bus transit capacity is determined. Following this, the different types of stations, their configurations, the impact of station elements on capacity, and the procedure for estimating the size of a station stairway, are also explained to you. Lastly, the objectives of a bus stop and the process of determining the location of a stop on a rapid transit line are discussed. An Introduction to Public Transportation is an informative course which will interest students studying civil engineering, transportation engineering and urban planning.