Learning Outcomes

Upon successful completion of this course, you should be able to:

• Analyze the opposing views on the existence of personality
• Evaluate the major theories of personality
• Indicate the methods of measuring personality
• Identify the key elements of attribution
• Outline the sources of bias in the attribution process
• Summarize the effects of counterfactual thinking
• Identify the components of attitude
• Indicate the cognitive approaches to persuasion
• Recognize the techniques for reducing cognitive dissonance
• Discuss the factors that modulate social behavior