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Characteristics of the Successful Entrepreneur

Entrepreneurship
Free Course

Learn from the experience, knowledge and wisdom of a successful entrepreneur.

  • Duration

    2-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    Stanford
Description Outcome Certification View course modules

Jeff Hawkins is the co-founder of Palm and Handspring and is the architect of many computing products such as the PalmPilot and the Treo smartphone. In this course he will take you on a journey through his career, how he became an entrepreneur and the importance of believing in your product. He teaches valuable lessons about the importance of experience, following your passions and how to keep a work/life balance. He discusses how to design successful products, the role of market research and the need to continuously test products. In terms of the company workplace, he talks about how a good business culture and a strong human resources policy are vital. You will also learn about the importance and inevitability of portable technology.

This course will be of great interest to business professionals who will learn much from the experience, knowledge and wisdom Jeff Hawkins has gained over his career. It will also be of interest to business students setting out on their careers, in particular those who would like to become technology entrepreneurs.

After studying this course you will learn:
- How entrepreneurship is a means to an end, as opposed to an end in itself;
- Why each entrepreneur is unique in their own way;
- How it helps to have experience under your belt before you start your own business;
- The importance of doing something you believe in;
- Maintaining a work/life balance;
- Defining your company’s culture and creating a good solid culture;
- Dealing with difficult negotiations;
- How to design successful products;
- Understanding the role of market research;
- Examine important subjects that entrepreneurs should be well versed in;
- Why you should test products, product marketing and innovating continuously;
- Learn the importance and inevitability of portability.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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