Understanding Trademark and Patent Strategies

In this world of cut-throat competition among businesses, a new battleground is emerging for entrepreneurs: intellectual property. This course covers two of its fundamental themes, notably trademarks and patents. Beginning with the trademark, the oldest form of intellectual property, you will learn about examples like Tata or Microsoft and variations: a device, signature, single letter or even a combination of colours. You will be taught the parameters of what a trademark should be: distinct and not deceptive, it should describe the quality, geographical origin or purpose of the business. A trademark should be unique to your particular business. Contrary to other forms of intellectual property, a trademark never expires. Moving on, you will identify the four steps for registration and be taught how to make a trademark search and application, with a specific emphasis on trademark filing and examination.

Next, you will find out about patents. The term ‘patent’ is an exclusive right granted by the state to the owner of an invention to make, sell, use or manufacture it. The life of the patent is finite and largely territorial, though there is an international organisation dedicated to the matter. There are many criteria for a patent application, which include non-obviousness, industrial application and perhaps most importantly: novelty. You will then delve into ‘claims’, the final and most challenging part of a patent. As an entrepreneur, you must make sure that your claims are drafted correctly. 

Finally, you will explore both trademark infringement and patent infringement. Trademark infringement is the unauthorised use of a mark or reference to goods or services. Where there is infringement, there may be confusion in the public’s minds, whether the breach is direct or indirect. Gain knowledge of the legal action for remedies (civil or criminal) available in such cases. Likewise, patent infringement occurs when a competitor makes, uses, offers, sells or imports an invention without the patent owner’s permission. You will learn about the two types of patent infringement, direct and indirect, as well as the use of licensing or out of court settlements to resolve the issue. Rounding off with case studies will help you better understand the practical aspects of trademarks and patents, along with the related infringement. This course will be of great interest to any businessperson. Students, entrepreneurs and leaders of start-ups will find this course particularly interesting and inspiring. Start this course today and upgrade your knowledge of intellectual property, trademarks and patents.