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12
Modules
60
Topics
10-15
hours
Modules (12) Resources ()
learn how to manage a retail outlet and grow the business to its full potential with this free online course.
- Module 1
Retail Management, Merchandising and Pricing
Resources availableIn this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.Learning Outcomes
Start TopicRetail Management Industry, Progression and Skills
Start TopicMerchandising
Start TopicPricing and Displays
Start TopicLesson Summary
Start Topic - Module 2
Sales Process, Checkout and Consumer Behaviour
Resources availableIn this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.Learning Outcomes
Start TopicCheckout, Sales Concept and Required Skills
Start TopicConsumer Behaviour and Interpretation
Start TopicPre-empting and Solving Issues
Start TopicLesson Summary
Start Topic - Module 3
Trends, Targeting, and Communicating with Customers
Resources availableIn this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.Learning Outcomes
Start TopicTrends and How to Use Them
Start TopicTargeting Customers
Start TopicCommunicating with Customers
Start TopicDealing with Unhappy Customers
Start TopicLesson Summary
Start Topic - Module 4
Retail Environment and Customer Relationships
Resources availableIn this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.Learning Outcomes
Start TopicRetail Environment and Key Concepts
Start TopicCreating an Environment
Start TopicCustomer Relationships
Start TopicDealing with Relationship Issues
Start TopicLesson Summary
Start Topic - Module 5
Stock Management and Store Location
Resources availableIn this module you will be introduced to the importance of good stock management, how to keep control of your stock, and the negative consequences for the store if the stock is not managed correctly. You will learn the factors required in setting up a store in terms of location, cost, and customer access. You will be provided with advice for the business plan of the retail outlet, and obtain the tools necessary to determine if you are ready to set up your own store.Learning Outcomes
Start TopicIntroduction to Stock Management and Potential Issues
Start TopicStock Control and the Impact of Poor Stock Management
Start TopicThe Role of Location
Start TopicBenefits of the Correct Location and Costs
Start TopicLesson Summary
Start Topic - Module 6
Retail Psychology and Dealing with Suppliers
Resources availableIn this module you will learn the importance of retail psychology, how its designs are included in every aspect of store layout, and how to utilise psychological tactics in your own store. You will learn the importance of choosing the correct supplier, how to make sure they are a good fit for your store, and how to maintain a trusting relationship despite any problems with delivery.Learning Outcomes
Start TopicPsychology and its Purposes
Start TopicChoosing a Supplier and Potential Issues
Start TopicProduct Delivery and Damaged Items
Start TopicLesson Summary
Start Topic - Module 7
Security Procedures and Assembling a Team
Resources availableIn this module you will be introduced to the concept of retail security and its importance to the success of your store. You will learn how to install the right security measures and what steps to take if things go wrong. This module will also explain the significance of hiring the correct staff, and explore how to create a unified team which will be beneficial to all involved in the running and merchandising of the store.Learning Outcomes
Start TopicIntroduction to Security Measures
Start TopicSecurity Procedures
Start TopicAssembling and Uniting Your Team
Start TopicDealing with Team Issues
Start TopicLesson Summary
Start Topic - Module 8
Multiple Channels and Retail Marketing
Resources availableIn this module, you will be introduced to the concept of marketing and selling in multiple channels, and the benefits of this for your retail outlet. You will learn the basics of retail marketing, the key factors to include in your budget, and the dangers posed to your business by not marketing correctly.Learning Outcomes
Start TopicMultiple Channels
Start TopicRetail Marketing
Start TopicBudgeting and Marketing Benefits
Start TopicLesson Summary
Start Topic - Module 9
Brand Management
Resources availableIn this module you will be introduced to the concept of brand management specifically, as opposed to marketing, and the difference between these concepts. You will learn how to curate your brand effectively, how to carry out brand research, and factors to consider when marketing your brand. You will also learn the mistakes you should avoid when completing these steps.Learning Outcomes
Start TopicIntroduction to Brand Management
Start TopicDos And Don'ts of Brand Management
Start TopicBranding Resources
Start TopicLesson Summary
Start Topic - Module 10
Health & Safety for Retail Stores
Resources availableIn this module, you will be introduced to the health and safety regulations which all retail stores must follow. You will learn the basic set of guidelines which can be applied to any store, and the consequences for the store, staff and customers if these policies are implemented. You will be guided through the process of creating your own set of guidelines, to suit a specific retail store.Learning Outcomes
Start TopicFollowing Health & Safety Regulations
Start TopicKey Health & Safety Policies
Start TopicDealing with Food and Produce
Start TopicLesson Summary
Start Topic - Module 11
Customer Rights and Trading Responsibilities
Resources availableIn this module, you will learn about the basic legal rights held by the customer in a retail context. You will be introduced to the responsibilities of the trader when upholding these rights, and the subsequent legal rights of the trader throughout the exchange. You will be shown the resources which you have available, and how to find legal help should you need advice, or if there is a problem with a customer which must be taken to a third party.Learning Outcomes
Start TopicBasic Consumer Rights
Start TopicYour Responsibilities as a Trader
Start TopicCustomer Issues and Legal Resources
Start TopicLesson Summary
Start Topic course assessment: Diploma in Retail Management
- Module 12
Course assessment
Resources available