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Tourism - Marketing and Promotion

  • Description
  • Outcome
  • Certification
  • In order to attract tourists, any organisation or business in the tourist industry must create successful marketing and promotion campaigns. The tourist industry is one of the most important in the world, worth up to one trillion dollars annually, so successful marketing and promotion campaigns have the potential to generate huge revenue.

    This free online course will explain how tourist destinations and tourism businesses can successfully market themselves. The first section of the course explains the main challenges of promoting tourism and how they may be overcome. The following section explains how to identify the target audience of tourism campaigns as well as which methods of advertising are best suited for tourism. The following section explains the customer buying process and how it can be used to determine the objectives for a tourism promotional campaign. The final section explains how an effective marketing campaign can instil brand loyalty in customers and encourage repeat purchases.

    This course will be of great interest to marketers that wish to learn how to create campaigns for the tourism industry. It will also be of great interest to tourism board employees and owners of tourism businesses that wish to attract more tourists to a location.

  • After completing this course the learner will be able to:
    - Describe the main challenges of marketing and promoting tourism;
    - Explain how promotional campaigns for tourism can appeal to multiple target markets;
    - Outline which forms of advertising are best suited to promoting tourism;
    - List and explain each stage of the customer buying process;
    - Determine the objectives for a tourism promotional campaign;
    - Outline how an effective marketing campaign can guide potential tourists through each stage of the customer buying process.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Tourism - Marketing and Promotion
  • Free

  • 1-2 Hours

  • Global Text Project

  • Assessment

  • Certification

  • 50 Pts

Modules List( 3 )
  • Module
    The Fundamentals of Tourism Promotion
    • Learn more about tourism promotion.
    • Learning Outcomes
    • Challenges of Promoting Tourism
    • Identifying Target Audience
    • Selecting the Advertising Methods
    • Lesson Summary
  • Module 2: Tourism - Generating Sales
    • Learn more about generating sales.
    • Learning Outcomes
    • Determining Objectives
    • The Customer Buying Process - 1
    • The Customer Buying Process - 2
    • Lesson Summary
  • Module 3: Tourism - Marketing and Promotion Assessment
    • You must score 80% or more to pass this assessment.
    • Tourism - Marketing and Promotion - Assessment
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