Theory of Arts Management

This course aims to help you understand the concept of arts management. It starts with explanations of art. You will discover the definition and foundation of arts management and the impact of managerialism in arts management. Without proper planning, good organisation, creative leadership, and some control over the enterprise and its budget, the chance of success is greatly diminished. The course will cover the art management process in detail.

Planning is an integral part of arts management. It will teach you about strategic planning, planning principles and projects in art. Financial management in arts handles the economic and expenditure sectors. Here, you will understand the basics and aims of financial planning, budgeting, accounts, bookkeeping and financial statements. Without fundraising, no arts organisation can survive. It is a vital aspect of arts management. You will learn all about the plans, techniques and tools of fundraising.

Marketing in the arts is often well-connected with fundraising and financial strategies. Audience research, digital marketing, and marketing objectives will be explained. In addition, you will comprehend organisational perspectives and analysis, art organisations as institutions, leadership and entrepreneurship in arts. Also, you will learn about cultural policy, cultural mediation, comparative cultural policy, globalisation and internationalisation. These all have a significant influence on arts management. The final section will discuss how to build a successful career in arts management.