Introduction to Strategic Management

Name: Introduction to Strategic Management
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Learn how to design action-oriented and results-driven strategies to achieve your business goals and objectives.

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Learning Outcomes

Having completed this course the learner will be able to:

Define the concept of strategic management
Describe the principles of strategic planning
Explain what a Mission Statement is for organizations
Describe what a business mission can achieve
Describe Goodness of Fit Test, Competitive Advantage Test, and the Performance Test
Compare and contrast operating decisions and strategic decisions
Explain the concept of strategic flexibility
Describe the Strategic Management Decision Making Process
Explain the concept of business strategy
Describe cost dynamics with examples
Explain experience curves
Describe doom loops and how businesses fail

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