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Introduction to Strategic Management - Revised

Leadership and Management
Free Course
Leverage your understanding of the difference between operating and strategic management decisions.
  • Duration

    2-3 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher





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This course will give you an introduction to the concept of strategic management and how the principles which underlie strategic management can be used by management to formulate and implement large-scale goals and projects.

You will learn what a mission statement is and how if used correctly, it can achieve success for a business. You will study the parameters that should be included in a strategic plan and how long-term decisions can be determined by a strategic plan. These decisions include an organization’s objectives, goals and course of action. You will find out how a clearly-stated mission statement can add focus to the organization’s efforts.

The course will then show you the difference between operating decisions and strategic decisions, and the steps involved in a strategic management decision process. You will also learn more about experience curves and how an organization may use them in a business strategy. Lastly, you will study doom loops, how a business can avoid getting into a doom loop and the steps that a business can take to get out of a doom loop if they are already in one.

This course will be of great interest to all professionals working in management who are involved in making strategic decisions, and to all learners who would like to learn more about the role of strategic management in business.

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Having completed this course the learner will be able to:

  • Define the concept of strategic management;
  • Describe the principles of strategic planning;
  • Explain what a Mission Statement is for organizations;
  • Describe what a business mission can achieve;
  • Describe Goodness of Fit Test, Competitive Advantage Test, and the Performance Test;
  • Compare and contrast operating decisions and strategic decisions;
  • Explain the concept of strategic flexibility;
  • Describe the Strategic Management Decision Making Process;
  • Explain the concept of business strategy;
  • Describe cost dynamics with examples;
  • Explain experience curves;
  • Describe doom loops and how businesses fail.

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Course Reviews

Amanuel B.
one year ago
Amanuel B.

the course is cleverly designed and quite enlightening.

Vishnu S.
one year ago
Vishnu S.

Good learning!!!

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