Introduction to Strategic Management - Revised
Learn how to design action-oriented and results-driven strategies to achieve your business goals and objectives.
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CertificationView course modules
This course will first introduce you to the fundamentals of Strategic Management. You will study the processes through which the future impact of change is determined and current decisions are reached. You will learn the importance of mission statements, its three elements, and how they can be valuable tools for a business. The course will also discuss Growth Strategies and Dependency Reduction Strategies which includes maintaining alternatives and building a positive image.
The course will then discuss how corporate strategy is developed and utilized. You will look into the differences between strategic and operating decisions as well as study merger and joint ventures. You will also study the Strategic Management Process, Strategic Competitiveness, Average and Above-Average Returns, Risk, and Strategic Flexibility. Finally, you will look into the concept of business strategy and corporate strategy as well as learn about experience curves and doom loops.
Strategic management, planning, and decision making are vital in the attainment of an organization's goal. By using the right tools, a company's purpose, culture, values, ethics, fundamental goals, and agenda can be clearly laid out. This Introduction to Strategic Management online course will help you determine your organization's long-term objectives and goals so you can take the right course of action. So why wait? Start the course now, and gain some useful knowledge today.
Having completed this course the learner will be able to:
- Define the concept of strategic management;
- Describe the principles of strategic planning;
- Explain what a Mission Statement is for organizations;
- Describe what a business mission can achieve;
- Describe Goodness of Fit Test, Competitive Advantage Test, and the Performance Test;
- Compare and contrast operating decisions and strategic decisions;
- Explain the concept of strategic flexibility;
- Describe the Strategic Management Decision Making Process;
- Explain the concept of business strategy;
- Describe cost dynamics with examples;
- Explain experience curves;
- Describe doom loops and how businesses fail.
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