No internet? No problem! Download any course on the Alison App and learn on the go. 📲 Download Courses &
Learn Without Internet Coming soon to iOS
Get App
Explore Courses
Discover Careers
More
LMS
Introduction to R Programming and Consumers Wants in Marketing Analytics
Beginner Level

Introduction to R Programming and Consumers Wants in Marketing Analytics

1,869Learners already enrolled
4
Not Interested
  • 4-5 Avg Hours
  • CPD Accredited
Start Learning
  1. Business
  2. STEM
  3. Introduction to R Programming and Consumers Wants in Marketing ...

Introduction to R Programming and Consumers Wants in Marketing Analytics

Learn more about R programming techniques and the consumer wants approach in marketing from this free online course.
Introduction to R Programming and Consumer Wants in Marketing Analytics is a free online course that offers an in-depth understanding of R programming and how to understand consumer wants. You will learn abou... Introduction to R Programming and Consumer Wants in Marketing Analytics is a free online course that offers an in-depth understanding of R programming and how to understand consumer wants. You will learn about the different functions and their syntaxes, the importance of the matrix, and data marketing in marketing analytics.
COURSE PUBLISHER NPTELUniversity lecturer curated courses
Start Learning

What You Will Learn In This Free Course

  • Explain the concept of R programmin...
  • Analyze the approach to functions a...
  • Discuss the importance of the matri...
  • Explain the influence of needs, wan...
  • Explain the concept of R programming in marketing analytics
  • Analyze the approach to functions and their syntaxes
  • Discuss the importance of the matrix and frame objects in marketing analytics
  • Explain the influence of needs, wants and demand
  • Discuss how to use the conjoint analysis to break options available into multiple attributes
  • Outline the features of the brand premium concept in conjoint analysis
View All Learning Outcomes View Less
Course Modules
Course Description
Alison Certificates
Module

Introduction to R Programming

In this module, you will be introduced to the concept of R programming and how it can be used for marketing analytics purposes. You will also be introduced to the functions and rea... Read More In this module, you will be introduced to the concept of R programming and how it can be used for marketing analytics purposes. You will also be introduced to the functions and reasons for selecting R programming, as well as how you can download the program for practical use. Read Less
Start Learning
Module

Consumers Wants

In this module, you will be introduced to the influence of the different key marketing concepts that are considered in marketing analytics. You will also be introduced to the impor... Read More In this module, you will be introduced to the influence of the different key marketing concepts that are considered in marketing analytics. You will also be introduced to the importance of needs, wants, desire as well as demand. The module explains the different factors of consumers' wants. Read Less
Start Learning
Module

Course assessment

 Start Learning

Knowledge & Skills You Will Learn

No internet? No problem! Download any course on the Alison App and learn on the go. 📲 Download Courses & Learn Without Internet Coming soon to iOS
Get App

Explore Careers Related To This Course

Fighter Pilot Fighter Pilot
Exceptionally well-trained and experienced in the strategic use of high-tech war machines and combat tactics, Fighter Pilots are a vital component of a nation’s air defence system.
  • Average Salary Flag$100,778
  • Traits realistic investigative
Learn More
Royal Air Force Officer (UK) Royal Air Force Officer (UK)
Whether it is defending UK airspace, conducting a search-n-rescue operation at sea or on land, engaging in allied fighting and peacekeeping, or bringing aid to the victims of war and natural disasters
  • Average Salary Flag$65,455
  • Traits realistic investigative
Learn More

Complete This CPD Accredited Course & Get Your certificate!

  • Certify Your Skills
    A CPD accredited Alison Diploma/Certificate certifies the skills you’ve learned
  • Stand Out From The Crowd
    Add your Alison Certification to your resumé and stay ahead of the competition
  • Advance in Your Career
    Share your Alison Certification with potential employers to show off your skills and capabilities
Start Learning

Learner Reviews & Feedback For Introduction to R Programming and Consumers Wants in Marketing Analytics

4
No reviews at the moment
Back to course information

Want to create a customised learning path for your team?

Our dedicated Learning Advisors are here to help you curate a customised learning path tailored to your organisation's needs and goals.

Activate your Free LMS now Speak to Learning Advisor

Not sure where to begin? Or even what you want to do?

Discover the career most suitable for you and get started in the field with a step-by-step plan.

Get your Plan

About Your Alison Course Publisher

NPTEL's Alison Stats

NPTEL's Alison Stats

6,216,445 Learners1136 Courses33,684 Learners Benefited From Their Courses
The National Programme on Technology Enhanced Learning is an online learning platform founded in 2003 by the coming together of seven Indian Inst...Read More

More Free Online Courses by This Publisher

Learners Who Took This Course Also Enrolled In

Explore Subjects Related To This Course