Introduction to Advertising | Alison

The New Alison App has just launched Download Now

Introduction to Advertising

Learn how to get your company recognized in no time, with this free online Introduction to Advertising course.

Free Course
This free online marketing course will teach you about the process of advertising, and show you how ad agencies work. In this course you will study the main types of advertisements and learn how to evaluate the effectiveness of an ad. A well-crafted advertisement excites, captivates, and motivates its audience. Whatever you're excited to advertise, take this free online course today and take your advertising skills to the next level.





View course modules


This course will introduce you to the world of advertising and the process undertaken by ad agencies when vying for a client's business. You will learn about the SS+K organization and how they assisted MSNBC in revamping their image. You will also study the pitch process, how to identify objectives for an ad campaign, and the methods that can be used for deploying an advertising message. You will then learn about the Four Ps: product, place, price, and promotion, and how to blend these together to create the desired impact.

Next, you will study the main methods for managing media and how to use SWOT analysis and asymmetric communications briefs to solve problems. You will then be introduced to the concept of virtual worlds and how advertisers can infiltrate them to bring messages to consumers. You will learn about copy research and copy testing, relevance and resonance, the methods for marketing a product or service, and the benefits of radio and print ads. The course will also teach you how to measure readership and the benefits of customer relationship management.

Gaining more customers and new clients with the help of an effective advertising campaign is a fantastic achievement that can really help get you recognised as a valuable member of the company. This free Introduction to Advertising online course will support you in becoming that person who drives the company forward towards achieving its advertising, marketing, and sales goals. So, check out the course today, and learn to advertise like a true professional.

Start Course Now

Learning Outcomes

After completing this advertising course, you will:

  • Characterize the Shepardson, Stern and Kaminsky (SS+K) organization.
  • List and describe the five factors that constitute an ad’s likeability, as well as the principles that increase a print ad’s impact.
  • Discuss the SWOTs and apply them to the solution of a problem.
  • Describe and evaluate the asymmetric communications brief.
  • Explain how copy research and copy testing is conducted.
  • List and describe the types of appeals used by advertisers.
  • Define and describe advergaming, the diffusion of innovation, relevance and resonance.
  • Describe and define CPM, CPC, CPA, CPV, and CPS.
  • Recall the various radio day-parts.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.


    Need Some Help?

    What is advertising?
    What are the best free online advertising courses?
    How much does an online advertising course cost?
    You have received a new notification
    Click here to view them all