Free Online Strategic Management Course | Alison

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Introduction to Strategic Management - Revised

Learn how to design action-oriented and results-driven strategies to achieve your business goals and objectives.

Leadership and Management
Free Course
This free online Strategic Management course will introduce you to strategic management and the core principles of strategic planning. Clear and concise strategic planning is essential for developing, controlling, and maintaining a strategic balance between your organizational goals and resources. With this course, you will also learn professional strategies and effective operations that contribute to the success of any business.
  • Duration

    1.5-3 Hours
  • Certification

  • Mobile Friendly

  • Publisher

  • Accreditation






View course modules


This course will first introduce you to the fundamentals of Strategic Management. You will study the processes through which the future impact of change is determined and current decisions are reached. You will learn the importance of mission statements, its three elements, and how they can be valuable tools for a business. The course will also discuss Growth Strategies and Dependency Reduction Strategies which includes maintaining alternatives and building a positive image.

The course will then discuss how corporate strategy is developed and utilized. You will look into the differences between strategic and operating decisions as well as study merger and joint ventures. You will also study the Strategic Management Process, Strategic Competitiveness, Average and Above-Average Returns, Risk, and Strategic Flexibility. Finally, you will look into the concept of business strategy and corporate strategy as well as learn about experience curves and doom loops.

Strategic management, planning, and decision making are vital in the attainment of an organization's goal. By using the right tools, a company's purpose, culture, values, ethics, fundamental goals, and agenda can be clearly laid out. This Introduction to Strategic Management online course will help you determine your organization's long-term objectives and goals so you can take the right course of action. So why wait? Start the course now, and gain some useful knowledge today.

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Learning Outcomes

Having completed this course the learner will be able to:

  • Define the concept of strategic management
  • Describe the principles of strategic planning
  • Explain what a Mission Statement is for organizations
  • Describe what a business mission can achieve
  • Describe Goodness of Fit Test, Competitive Advantage Test, and the Performance Test
  • Compare and contrast operating decisions and strategic decisions
  • Explain the concept of strategic flexibility
  • Describe the Strategic Management Decision Making Process
  • Explain the concept of business strategy
  • Describe cost dynamics with examples
  • Explain experience curves
  • Describe doom loops and how businesses fail


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.


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