Did you know that 94% or more of internet users use email as their primary contact method? This digital marketing course provides the latest email marketing strategies used to help drive traffic, generate leads and boost sales. We explain how to use Mailchimp to create an email template, customise it and set several types of campaigns to broadcast news, promote products and contact new subscribers. We discuss how to build and embed the lead capture page (or ‘landing page’) on your website to grow email lists.

This digital marketing course then shows you how to embed a lead capture page on a WordPress website. We explain how to create an exit-intent pop-up form to capture leads before visitors leave your website and demonstrate how to create a subscriber sign-up form for your Facebook business page through email marketing integration. The course discusses how to use Gleam to set up a giveaway campaign to generate traffic and email leads before creating a paid lead-generation campaign with the Facebook Advertising Manager.

Finally, the course discusses the Facebook ‘remarketing’ feature used to promote your adverts to Facebook visitors. You can learn how to identify subscribers who don’t open your emails and add them to a segment for re-engagement. The course identifies the best moments to send marketing emails to your prospective clients and customers and provides strategies to help you improve your email design. We lay out insider tricks and tips that have been proven to boost ‘open’ and ‘click-through’ rates and identify the best types of lead magnets and email incentives to offer. Email plays a key role in modern digital marketing and branding so sign up to learn how to craft successful email marketing campaigns.