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Fundamentals of Marketing Your Business Online

Digital Marketing
Free Course
Learn more about marketing your business online.
  • Duration

    1-2 Hours
  • Assessment

  • Certification

  • Publisher





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In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise.

This course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising.

This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

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Upon completing this module you will be able to: - Identify different ways of marketing your business online; - Create an effective landing page; - Describe benefits of being on Google and using Google Analytics; - Use the cloud with Google Apps for Business; - Set up an AdWords account; - Create attention grabbing ads; - Organise your AdWords account; - Choose the right keywords; - Check if AdWords is working for you; - and budget effectively for your advertising.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.


Course Reviews

Thomas K.
one year ago
Thomas K.

Good course with relevant material. Easy to understand for a beginner.

Tricia C.
one year ago
Tricia C.

Great introductory course.

one year ago

Good Course

Prashant Kumar M.
one year ago
Prashant Kumar M.

The program was good, informative .

Chukwuma O.
one year ago
Chukwuma O.

Apart from being very educative, this course cuts across various products and services which makes it an appropriate tool for a wide range of specifications and sectors.

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