Fundamentals of Marketing Your Business Online
Learn how to attract more customers by marketing your business online with this free marketing course from Alison.
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CertificationView course modules
This free marketing course is designed to help business owners increase their knowledge and understanding of what online marketing involves and how to implement a successful online marketing strategy using important online marketing tools. By going through the course, you will learn a number of smart ways to build an online marketing plan, how to promote your business online, and how to improve your Website landing page for greater customer conversion rates.
Next, you will learn in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and how to budget for your online advertising. Learning how to work with Google products will be the entry point to success for your business.
If you recognise the importance of having an effective online marketing plan for the continued success of your business, this online marketing course is for you. The lessons here are designed to make it easy for business owners to gain the knowledge and expertise needed for planning and implementing effective online marketing strategies. So why wait? Take this marketing course now, start reaching your target market, and make your business flourish.Start Course Now
Module 1: Introduction to Marketing Online
Five smart ways to promote your business online
Building your online marketing plan
Local – The what, the why, the how
Does your landing page seal the deal
Module 2: Marketing through Google
Getting on Google and the benefits of being on Google
What is AdWords
Google Analytics The what, the why, the how
Google Apps for Business
Module 3: Using Google AdWords
Five pillars of AdWords success
Setting up an AdWords account
Writing ads that attract customers
Organize your AdWords account to maximize your success
How to choose the right keywords
What is Quality Score and why does it matter
How do I know if AdWords is working for me
The Opportunities Tab Custom tips, just for you
Budgeting for your online advertising
Making 10 minutes count on your AdWords account
Module 4: Marketing Your Business Online Assessment
Upon completing this module you will be able to: - Identify different ways of marketing your business online; - Create an effective landing page; - Describe benefits of being on Google and using Google Analytics; - Use the cloud with Google Apps for Business; - Set up an AdWords account; - Create attention grabbing ads; - Organise your AdWords account; - Choose the right keywords; - Check if AdWords is working for you; - and budget effectively for your advertising.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.