Diploma in Marketing Essentials

Name: Diploma in Marketing Essentials
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Master effective marketing techniques and global sales management by taking this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Discuss the marketing models for creating customer value and relationships
Describe performance analytics and strategic marketing concepts
Recognize the purpose of environmental scanning in marketing management
Distinguish the situational influences on the consumer purchase decision process
Transcribe the Gantt chart for project scheduling and marketing plan execution
Discuss major sociocultural and psychological influences on consumer behaviour
Explain the process and importance of marketing research
Analyze sales forecasting and data analysis techniques
Discuss market segmentation and targeting, and products positioning

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