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Consumer Attitude and Communication

Consumer Attitude and Communication

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This Free Online Course Includes:
  • Hours of Learning
  • CPD Accreditation
  • Final Assessment
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Consumer Attitude and Communication

Free online course on the components of consumer attitude as well as the strategies used to change consumer beliefs.
The free online consumer attitude and communication course will teach you about the c... The free online consumer attitude and communication course will teach you about the cognitive, behaviour and emotive components of consumer attitude, strategies used to change consumer beliefs and also the Fishbein model. You will also learn about the hierarchy-of-effects models used to influence a consumer's decision to purchase, the integrated information-response model as well as the extended dual mediation and elaboration likelihood models.

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