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Consumer Attitude and Communication
Free online course on the components of consumer attitude as well as the strategies used to change consumer beliefs.
Publisher: NPTEL
Description
In this course, you will learn about the consumer attitude as well as the cognitive component of consumer attitude. Then, the course will also teach you about strategies a marketer can use to change consumer beliefs, and also the Fishbein model. The belief-importance model as well as the behaviour component of consumer attitude will also be covered in the course.
The course will also teach the learner about communication effects and how the hierarchy-of-effects models influences a consumer's decision to purchase. Then, the course will also teach about how the integrated information-response model can be use to influence consumer decision. Lastly, the extended dual mediation model as well as the elaboration likelihood model will also be covered in the course.
This course will help learners who are interested in learning about the cognitive, behaviour and emotive components of consumer attitude. It will also provide important information on various models that can be used to influence a consumer's decision. Begin this course now to learn about the various strategies to change consumer beliefs.
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