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Heather Bland

Heather Bland

United States of America

A steady, data-driven digital marketing analyst with 15 yrs experience in media, manufacturing, and enterprise industries including fortune 500 companies. Expertise in optimization strategy, deep analysis, and data storytelling.
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Work Experience

Marketing Lead Analyst

Esko Brand Solution (Danaher Subsidiary)

My Responsibilities
• Engage in new business development and funnel management activities with a focus on M2M vertical market developments • Build goes to market plan by segment – target setting by region/segment • Sell industry-leading wir... Read more

4 years 6 months
Oct 2020 - present

Account Management (Previous: Materials Planner)

Fuyao

My Responsibilities
• Determining the required materials and generating purchase orders. • Develop with analytics a robust testing agenda, measurement plan, and review program • Subject Matter expert for our Storage Solutions and deliver tr... Read more

1 year 6 months
Sep 2018 - Mar 2020

Marketing Analyst / CRM Administrator / Inside Sales

WCR INC.

My Responsibilities
• Work closely with service teams, sales/business development, PR, product management, evangelists, and other marketing and product managers to achieve goals • Provide clear guidance to creative teams in the development ... Read more

2 years 3 months
May 2016 - Aug 2018

Assistant Store Manager (Previous: Sales Consultant)

Morris Home

My Responsibilities
• Develop business strategies to raise our customers’ pool, expand store traffic and optimize profitability • Meet sales goals by training, motivating, mentoring, and providing feedback to sales staff • Ensure high level... Read more

10 months
Mar 2015 - Jan 2016

Marketing Operations lead / Project Management / Marketing / Design

HB Consulting

My Responsibilities
• Take the lead in analyzing, planning, and designing comprehensive and complex technical solutions addressing customer needs within Safety and Security domain. • Drive business plan for Edgeline product line in his geog... Read more

15 years 9 months
Jul 2009 - present

Marketing Consultant / Intern

Premier Community Health Partners

My Responsibilities
• Create and maintain tracking reports of digital and traditional marketing efforts • Assist in the creation of signage, mock-ups, email campaigns, and social media content • Seek and analyze competitor marketing materia... Read more

8 years 2 months
Jan 2007 - Mar 2015
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Educational Experience

Marketing

Franklin University
2016-2018

Marketing

Sinclair Community College
2009-2012
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Work Experience

Marketing Lead Analyst

Esko Brand Solution (Danaher Subsidiary)

My Responsibilities
• Engage in new business development and funnel management activities with a focus on M2M vertical market developments • Build goes to market plan by segment – target setting by region/segment • Sell industry-leading wir... Read more

4 years 6 months
Oct 2020 - present

Account Management (Previous: Materials Planner)

Fuyao

My Responsibilities
• Determining the required materials and generating purchase orders. • Develop with analytics a robust testing agenda, measurement plan, and review program • Subject Matter expert for our Storage Solutions and deliver tr... Read more

1 year 6 months
Sep 2018 - Mar 2020

Marketing Analyst / CRM Administrator / Inside Sales

WCR INC.

My Responsibilities
• Work closely with service teams, sales/business development, PR, product management, evangelists, and other marketing and product managers to achieve goals • Provide clear guidance to creative teams in the development ... Read more

2 years 3 months
May 2016 - Aug 2018

Assistant Store Manager (Previous: Sales Consultant)

Morris Home

My Responsibilities
• Develop business strategies to raise our customers’ pool, expand store traffic and optimize profitability • Meet sales goals by training, motivating, mentoring, and providing feedback to sales staff • Ensure high level... Read more

10 months
Mar 2015 - Jan 2016

Marketing Operations lead / Project Management / Marketing / Design

HB Consulting

My Responsibilities
• Take the lead in analyzing, planning, and designing comprehensive and complex technical solutions addressing customer needs within Safety and Security domain. • Drive business plan for Edgeline product line in his geog... Read more

15 years 9 months
Jul 2009 - present

Marketing Consultant / Intern

Premier Community Health Partners

My Responsibilities
• Create and maintain tracking reports of digital and traditional marketing efforts • Assist in the creation of signage, mock-ups, email campaigns, and social media content • Seek and analyze competitor marketing materia... Read more

8 years 2 months
Jan 2007 - Mar 2015
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Educational Experience

Marketing

Franklin University
2016-2018

Marketing

Sinclair Community College
2009-2012
Save

Recommendations Received

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