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The logo is an important part of the Alison brand identity. Visual consistency is paramount, therefore the logo must not be adjusted, redrawn or modified in any way. These few simple rules will help you use our branding elements to communicate the Alison brand most effectively.
The preferred application of our logo is full color. The colored version of the Alison logo can be used on a white background. If you are using the Alison logo on any other background color, use the reversed logo.
A full colour reversed version of the Alison logo is available for use on a dark background.
Give it space. To preserve the integrity and visual impact of the Alison logo, always maintain adequate clear space around it. The clear space around the logo is an integral part of its design, and ensures the logo can be seen, uncluttered by other logos, symbols, artwork, or text.
We kindly ask you do not use old versions of our logo or any other artwork to represent our brand.
Do not rotate, crop, stretch or modify the logo.
Do not use the logo without the Alison artwork.
Do not change/rearrange the colours/letters of the Alison logo or artwork.
Do not sit the logo on a dark background - use reversed logo.
Do not move or adjust the location of the Alison artwork.
Do not add any effects to the Alison logo.