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The logo is an important part of the Alison brand identity. Visual consistency is paramount, therefore the logo must not be adjusted, redrawn or modified in any way. These few simple rules will help you use our branding elements to communicate the Alison brand most effectively.


Principal Logo:

The preferred application of our logo is full color. The colored version of the Alison logo can be used on a white background. If you are using the Alison logo on any other background color, use the reversed logo.

Principal Logo:

Reversed Logo:

A full colour reversed version of the Alison logo is available for use on a dark background.

Reversed Logo:

Logo - Clear space:

Give it space. To preserve the integrity and visual impact of the Alison logo, always maintain adequate clear space around it. The clear space around the logo is an integral part of its design, and ensures the logo can be seen, uncluttered by other logos, symbols, artwork, or text.

Logo - Clear space:

Don’t

We kindly ask you do not use old versions of our logo or any other artwork to represent our brand.

Alter

Do not rotate, crop, stretch or modify the logo.

Alter

No Artwork

Do not use the logo without the Alison artwork.

No Artwork

Move Artwork

Do not change/rearrange the colours/letters of the Alison logo or artwork.

Move Artwork

Colour

Do not sit the logo on a dark background - use reversed logo.

Colour

Background

Do not move or adjust the location of the Alison artwork.

Background

Effects

Do not add any effects to the Alison logo.

Effects
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