Small Business: Marketing Strategy

Name: Small Business: Marketing Strategy
Availability: InStock
Rating: 3.7 (38 reviews)

Need a marketing plan to kickstart your business? This free online course unpacks research, strategy and forecasts.

Published by

Saved For Later

Confident you have the skills to certify without completing the course content?

Learning Outcomes

At the end of this course, you will be able to:

Define marketing and outline its components
Explain the role marketing plays in individual firms and society as a whole
Describe a marketing information system
Describe the components of a marketing information system and each component’s purpose
Explain the situations in which marketing research should be used versus market intelligence
Describe the limitations of market intelligence and its ethical boundaries
Describe how economic issues affect market demand
Outline the four stages in the business cycle
Identify the people responsible for creating marketing plans in organizations
Describe the functions of a marketing plan
Explain what a value proposition is
Discuss why a company may develop different value propositions for different target markets

Published by

Positive learner ratings

Learners Courses

Earn credentials that matter: Anyone can say they’re learning. A CPD-accredited Alison Certificate proves you followed through.
Get an edge over others: Add your Certificate to your CV, LinkedIn, and Alison Profile to strengthen job applications and promotion opportunities.
Show you’re serious about growth: A Certificate signals initiative, commitment, and a willingness to keep learning; qualities employers actively look for.