Media, Society and Culture
Learn how to critically analyse the relationship between Media, Society and Culture with this free online course.
Take this certificate on your own.
Start now and learn at your own pace.
CertificationView course modules
This free online Media, Society and Culture course will help you to understand the role of mass media in society and its cultural implications. This course is designed to help equip students and professionals with the skills and knowledge needed to critically analyse today's media culture and media society.
The course begins by providing a brief overview on the origins of mass communication and the role of mass media in today's society. Next, you will learn about the practice of digital culture as an expression of individualisation, post-nationalism and globalisation. You will also learn about the role of social media and the concept of social capital. The course then moves on to explain media literacy and critical media theories established in media studies research. Next, you will learn about the cultural implications of television, films, music and radio broadcasting on society. You will also learn about "superbug" media products, such as podcasting, and digital gaming as a mass communication platform. The course will then proceed to explain the role and future of newspapers and digital news in today's society.
Lastly, you will learn about the role of advertising, marketing and PR as mass communication tools. This course will be of interest to anyone working in mass-media related fields or for anyone who wants to learn about how to critically analyse today's media culture and media society. So, why wait? Start the course today and by the end of the week you will have gained some valuable knowledge and skills you can apply in real life!Start Course Now
Media, Society and Culture - Part 1
Media, Society and Culture - Part 1 - Learning Outcomes
Introduction to Media, Society and Culture
Digital Culture and Social Media
Media Literacy and Media Studies Research
Film and Bricolage
Impact of Television on Society
Music Recording, "Sharing" and the Information Economy
Media, Society and Culture - Part 1 - Lesson Summary
Media, Society and Culture - Part 2
Media, Society and Culture - Part 2 - Learning Outcomes
Radio Broadcasting, Podcasting and "Superbug Media"
Newspapers and Digital News
Advertising and Marketing
Public Relations and Propaganda
Glossary of Terms
Media, Society and Culture - Part 2 - Lesson Summary
Upon completing this course, you will be able to:
- Define the meaning of mass media, "legacy media" and culture
- Explain the role of digital culture and social media in society
- Discuss media literacy and different mass communication theories
- Discuss the influence of TV, films, music and radio broadcasting on society and culture
- Define what "superbug" media products are
- Explain the use of narratives and platforms in digital gaming and its role in digital culture
- Discuss the role and future of newspapers and digital news in society
- Outline the role of advertising, marketing and PR as mass communication tools
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.