Media, Society and Culture - Online course | Alison
Loading

Media, Society and Culture

Learn how to critically analyse the relationship between Media, Society and Culture with this free online course.

Media and Journalism
Free Course
This free online media, culture, and society course will give you an introduction to mass media, legacy media, social media, and digital culture. You will learn how mass media products work and look into the influence of TV, film, and music on society and culture. You will also look into Agenda-Setting Theory and Gatekeeping Theory, Limited Effects Paradigm and Limited Capacity Processing Model, and a whole lot more.
  • Duration

    1.5-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes

Description

Modules

Outcome

Certification

View course modules

Description

This free online Media, Society and Culture course will help you to understand the role of mass media in society and its cultural implications. This course is designed to help equip students and professionals with the skills and knowledge needed to critically analyse today's media culture and media society.

The course begins by providing a brief overview on the origins of mass communication and the role of mass media in today's society.  Next, you will learn about the practice of digital culture as an expression of individualisation, post-nationalism and globalisation. You will also learn about the role of social media and the concept of social capital. The course then moves on to explain media literacy and critical media theories established in media studies research. Next, you will learn about the cultural implications of television, films, music and radio broadcasting on society. You will also learn about "superbug" media products, such as podcasting, and digital gaming as a mass communication platform. The course will then proceed to explain the role and future of newspapers and digital news in today's society.

Lastly, you will learn about the role of advertising, marketing and PR as mass communication tools. This course will be of interest to anyone working in mass-media related fields or for anyone who wants to learn about how to critically analyse today's media culture and media society. So, why wait? Start the course today and by the end of the week you will have gained some valuable knowledge and skills you can apply in real life!

Start Course Now

Learning Outcomes

Upon completing this course, you will be able to:


  • Define the meaning of mass media, "legacy media" and culture
  • Explain the role of digital culture and social media in society
  • Discuss media literacy and different mass communication theories
  • Discuss the influence of TV, films, music and radio broadcasting on society and culture
  • Define what "superbug" media products are
  • Explain the use of narratives and platforms in digital gaming and its role in digital culture
  • Discuss the role and future of newspapers and digital news in society
  • Outline the role of advertising, marketing and PR as mass communication tools

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

Careers

    Notification

    You have received a new notification

    Click here to view them all