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Marketing Analytics: Customer Value and Promotion Strategy

Marketing Analytics: Customer Value and Promotion Strategy

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This Free Online Course Includes:
  • Hours of Learning
  • CPD Accreditation
  • Final Assessment
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Marketing Analytics: Customer Value and Promotion Strategy

Discover how to calculate Customer Lifetime Value and sensitivity analysis for your business in this free online course.
Your sales team strives to acquire new customers continually. Do you know what value ... Your sales team strives to acquire new customers continually. Do you know what value they will bring to your business in the long-run? Vital business decisions such as product pricing, acquisition cost, and marketing budget should be based on customer lifetime value. How do businesses determine this value? This course teaches you different techniques of customer valuation and sensitivity analysis using Microsoft Excel.

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