CertificationView course modules
Customer relationship management (CRM) can help your business grow and the course Managing Customers Using Technology will show you how CRM technology can let you manage customers on the go. You will also learn about nurturing your customers and the importance of replying to customer queries and requests in a reasonable time.
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The course begins by introducing you to Customer Relationship Management (CRM) fundamentals and why the customer must be at the centre of any business. You will learn about the four stages of CRM and what is involved in each of the stages.
Next, the course teaches you about campaign management, what it is for and how it can help your business. You will learn about leveraging technology to add value to your customers' experience and how technology can enable your corporate strategy. You will learn about managing your customers’ expectations of your response time.
This course will be of great interest to small businesses, start-ups and entrepreneurs looking for effective ways to manage customer relationships.
Module 1: Introduction to Customer Relationship Management (CRM)
Introduction to Customer Relationship Management (CRM)
The Four Stages of CRM
Module 2: Introduction to Campaign Management
Managing Customers from Anywhere for Start-up Businesses
Module 3: Managing Customers Using Technology Assessment
Having completed this course you will be able to:
- Explain what customer relationship management is and used for.
- Describe the structure of customer relationship management.
- Explain why the customer should be the centre of your business.
- Discuss the importance of nurturing your customers.
- Explain the purpose of a campaign for your company.
- Describe how technology will help with customer interaction on the move.
- Explain why you should set expectations for your customer interaction.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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