A consumer is someone who buys goods and/or services for personal use. Consumers are needed in order for a business or company to thrive and, as a result, there is a lot of competition between different companies in order to reach the most consumers and customers to keep their business in profit. Alison courses will teach you about the importance of consumers to a business and techniques to implement in order to compete with other companies.
Alison offers a diploma in applied psychology that delve into consumer behaviour and help you to understand the buying attitudes of consumers. Alison also offers courses in modern retailers and consumers to help you understand the retail industry.