September 6th 2017: Alison free online course - Introduction to Advertising

The free online course Introduction to Advertising covers the process of advertising including how ad agencies work, the types of advertisements that can be used, and how to evaluate the effectiveness of an ad. The course provides a thorough case study of the ad agency Shepardson, Stern & Kaminsky (SS+K) as it works on an ad campaign for MSNBC.

The course begins by examining how to identify objectives for an ad campaign, and the methods that can be used for deploying an advertising message. Learners are introduced to the Four Ps of marketing which are: product, place, price, and promotion, and how to blend these together to create the desired impact.

This free online course will be of value to professionals working in the areas of advertising, marketing, sales and promotion, and who like to learn more about the advertising process. It will also be of interest to students of business and marketing, business owners seeking to promote their goods or services, or even someone who is simply interested in the process behind the promotion of the goods and services they consume.

Eric Corbett, Head of Content at Alison said, “This course will be of great value for anyone wishing to see advert campaign development from conception to completion.”

You can see the course here.