

Focusing on key areas of interest, Advance Learning's courses cover a spectrum of topics, including investigative journalism, multimedia storytelling, and ethics in the digital age. They also delve into the nuances of social media management, digital marketing, and data jo

By the end of this course, you will be able to:
- Describe the different types of journalist
- Define the main criteria for a news story
- Describe the different workflow's, roles and responsibilities in a newsroom
- Explain the digital challenges facing journalists
- Describe digital security principles
- Explain the use of data in journalism
- Explain the responsibilities of a free press in a free society
- Describe what rights are essential in order for journalists to do their jobs
- Explain the ethics of journalism
- Explain how journalism enhances civil society
- Explain how to produce investigative journalism to international standards
- Describe the development and evolution of print media

Having completed this course you will be able to:
- Define what is meant by news
- Discuss the main factors that determine what is newsworthy
- List the advantages and disadvantages of using a voice recorder
- Develop accurate note-taking skills
- Discuss the different stages of an interview
- Organize the layout of a news story or article
- Explain the different types of feature stories
- Define and construct an editorial
- Identify and recognize the key points of a story
- Use quotes and attributions correctly in a news story
- Develop fact checking methodologies
- Explain how to maintain balance in the use of opinions and facts

By the end of this course, you will be able to:
- Explain the classification of journalists
- Discuss digital challenges facing journalists
- Describe the different types of online attacks
- Outline the main types of surveillance technology
- List the main digital security principles
- Outline methods journalists can use to become more efficient
- Explain the different types of reporting models
- Discuss the functions and formats of blogs
- Identify the main techniques used in blogging
- Compare the effectiveness the different types of graphics
- Define what is meant by 'fair use' and plagiarism
- Outline script writing techniques

Having studied this course you will be able to:
- List the three key main concepts for understanding data
- Explain the use of data in journalism
- Summarise the four main obstacles to the use of data in journalism
- Describe how to access and request data
- Outline the responsibilities of the free press, in a free society
- Explain which rights are essential for journalists to be able to do their jobs
- Discuss the issue of ethics in journalism
- Explain how journalism enhances civil society
- List the nine types of Freedom of Information exemptions
- Outline how to produce investigative journalism to international standards

Having completed this course you will be able to:
- Outline the evolution and development of print media
- Examine how blogs are impacting traditional print media outlets
- Explain the different print journalism styles
- Discuss the factors associated with the decline in print news readership
- Discuss the different types of magazines and their audiences
- List and explain some specialist type magazines
- Describe how advertisers can influence a magazine's content
- Describe the activities involved in newsroom editing
- Explain the functions of different types of editors
- Define editorial bias and be able to give examples

By the end of this course, you will be able to:
- Analyse the history and evolution of video game journalism
- Discuss the various aspects of the video game industry
- Evaluate the legal and ethical considerations in video game journalism
- Describe the core skills and types of content essential for video game journalism
- Apply research and interviewing techniques to gather accurate information
- Illustrate effective methods for audience engagement and community building
- Create a compelling portfolio showcasing your work in video game journalism
- Compare the benefits and challenges of freelancing versus full-time employment
- Calculate potential income from various monetization strategies in video game journalism
- Summarise key concepts and practices in video game journalism
- Identify critical trends and changes within the video game industry
- Assess personal skills and areas for improvement in a video game journalism career

By the end of this course, you will be able to:
- Indicate the similarities and differences between misinformation and disinformation as forms of false information
- Discuss the impact of false information on individuals, groups, and society
- Summarise the spread of false information through traditional and modern platforms
- Recognise fake news, propaganda, and conspiracy theories as avatars of false information
- Describe the ways by which cognitive and confirmation biases influence the spread of false information
- Explain the ways by which false information spreads through social and echo chambers
- Select the notable case studies that illustrate the ways false news spreads and influences public opinion
- List the ways to identify and verify false information
- Discuss the various aspects of critical thinking, including strategies and practical exercises to build them
- Describe the ways by which media literacy helps identify persuasive strategies, false dichotomies, and logical fallacies
- Outline the methodologies governments, tech companies, and CSOs adopt to combat false information
- Explain the 4T Framework and its role in combating false information

By the end of this course, you will be able to:
- Define the concept of digital advertising within the broader digital space
- Describe the role of the Interactive Advertising Bureau in setting standards
- Identify key players in the digital advertising ecosystem and their functions
- Apply Google Ads tools to create and manage digital marketing campaigns
- Categorise audiences through ad segmentation and targeting strategies
- Analyse ad serving processes and reporting methods for campaign insights
- Calculate key performance indicators to measure campaign effectiveness
- Evaluate attribution models to determine campaign contribution to goals
- Compare campaign optimisation techniques to improve ad performance
- Summarise essential strategies for effective digital ad execution






Preguntas frecuentes
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Continuing Professional Development, or CPD, is the process of continually developing or maintaining your professional skills. CPD helps individuals focus on how they can become a more competent and effective professional. Due to our rigorous publishing review process, courses on Alison are now being accredited by CPD UK, an independent organisation. Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks, and the learning value has been scrutinised to ensure integrity and quality. This CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements. This means a certificate from a course on Alison can now be used as part of your CPD requirements (please check with your organisation’s guidelines). You can find out more about Alison accreditation here.
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