Transferring Big Company Culture to Business Start-ups | Alison

Transferring Big Company Culture to Startups

Learn about transferring big company culture to small business start-ups with Dominic Orr, CEO from Aruba Networks.

Free Course
This free online entrepreneurial business culture course teaches you what startups can learn from the cultures of much larger organisations. This course features Dominic Orr, CEO of Aruba Networks, who started up a small company in a market which was dominated by the likes of CISCO Networks. With this course, you will learn how he brought his product to market in competition with other technology giants, and what drove him to follow his passion.





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This course begins by giving you a better insight into the transfer of big company culture to business startups. You will learn that when competing with giants, speed is a big factor to get you ahead. Dominic will discuss the differences between going public in the dot-com and post-dot-com eras. You will also learn the importance of building credibility when it comes to private and public company tradeoffs.

Dominic will then discuss how it is to work with and make decisions with great people. You will also learn about his outlook on the work-life balance for driven people. You will take a look at Silicon Valley compared to the world, learn about the differences between student life and professional life, and study the challenges in cracking big markets. You will also gain Dominic's insight into selling high-tech products and services to an executive team.

Business professionals and entrepreneurs starting up their own business or growing an existing business, competing in a market dominated by large multinational companies, face a hard challenge. Upon the completion of this course, you will learn how Aruba was founded and look at the driving factors to its success. You will also learn key values to get the most out of employees so make sure to sign up for this course and understand what drives a person like Dominic Orr to achieve his goal. 

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Learning Outcomes

Learning outcomes: - How Aruba was founded and the driving factors to successful; - Discuss the key values to getting the most out of employees; - Understand what drives a person like Dominic Orr to success;


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