CertificationView course modules
This course features Steve Blank who is a serial entrepreneur with over 30 years of experience in high technology companies and management. He is also a Consulting Professor at Stanford in the Graduate School of Engineering.
In this course he discusses rethinking the product development model so that early stage companies can reduce their overall exposure to risk. You will learn that most start-ups fail because they don’t target the right market or the right customer. Steve Blank explains the customer development process and how successful businesses seek out real customers, ask for their feedback and analyse and fix any problems these customers encounter. He gives advice about not seeking media coverage too soon and also why company founders have been thrown out of their own companies.
This course shows why customer feedback must not be outsourced and why it is important that company founders speak directly to their customers. You will also learn why there shouldn’t be vice presidents in a start-up and what a customer development team is for.
This course will be of great interest to business professionals and entrepreneurs who want to gain greater knowledge and understanding about rethinking the product development model in business start-ups.
Learning outcomes: - Learn why entrepreneurs should rethink the product development process; - How the failure of entrepreneurs to pinpoint the right market or the right customer is the reason most start-ups fail; - How an entrepreneur can prove a working hypothesis in relation to their customers and markets; - Why the company founders should be the first to try to generate sales; - Explain why you shouldn’t seek publicity and media coverage too soon; - Learn how starting a company and growing a company are two different skill sets; - Why customer feedback shouldn’t be outsourced; - Discuss why start-ups are not junior versions of larger companies.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.