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Rethinking the Product Development Process

Learn how to rethink and optimize the product development process from serial entrepreneur Steve Blank.

Manufacturing
Free Course
This free online product development course features serial entrepreneur Steve Blank, who has over 30 years of experience in international tech firms and business management. In this course he will discuss how startups fail from not targeting the right market or the right customer, and about how businesses can thrive from from seeking customer feedback, and using that feedback as the basis for problem analysis and improvement.

Description

Modules

Outcome

Certification

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Description

This course begins by teaching you why entrepreneurs should rethink the product development process which is the entire process that takes a service or a product from conception to market. You will learn how to assess customer and market risks to avoid the mistakes that most entrepreneurs make which is the failure to pinpoint the right market or the right customer. You will also look into how an entrepreneur can prove a working hypothesis in relation to the customers and markets.

You will then learn why the engineers and founders of a company should be the first to try to generate sales as well as why you should not seek publicity and media coverage too soon. Starting a company and growing a company are two different skill sets. With this course, you will learn how to acquire the skills needed to succeed in both. It will also discuss why customer feedback should not be outsourced and that start-ups are not the junior versions of larger companies.

Being a Consulting Professor at Stanford in the Graduate School of Engineering, Steve Blank has a wealth of knowledge that he shares in this course. You will learn the importance of a well-thought-out product development model so that early-stage companies can reduce their overall exposure to risk. Upon the completion of this course, you will understand the importance of founder-customer interaction, and more! Check out this course and learn all these now! 

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Learning Outcomes

Learning outcomes: - Learn why entrepreneurs should rethink the product development process; - How the failure of entrepreneurs to pinpoint the right market or the right customer is the reason most start-ups fail; - How an entrepreneur can prove a working hypothesis in relation to their customers and markets; - Why the company founders should be the first to try to generate sales; - Explain why you shouldn’t seek publicity and media coverage too soon; - Learn how starting a company and growing a company are two different skill sets; - Why customer feedback shouldn’t be outsourced; - Discuss why start-ups are not junior versions of larger companies.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

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