Marketing Success | Entrepreneurship | Alison

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Marketing Success for Your Business

Learn how to survive in a competitive marketplace by differentiating yourself and providing real innovation.

Marketing Management
Free Course
This free online marketing course features Jeffrey Housenbold, president and CEO of Shutterfly, a company that provides a full range of products and services that enable consumers to manage their digital photos. Housenbold has a successful track record of building online consumer franchises by combining commerce and community, and in this course he will teach you about how entrepreneurial thinking can lead to the success of a business, and more!





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Entrepreneurship has been defined as the capacity and willingness to develop, organize, and manage a business venture. However, entrepreneurship doesn't always mean starting your own company. This course will discuss why entrepreneurship is also a state of mind. The course will look into the intersection of community and commerce, creative direct marketing, and the photo market. You will also learn how the company Raging Bull became a success due to its ability of the community to self-police itself and understand its customers.

Shutterfly is an American Internet-based company specializing in image-publishing services that use the customer centricity selling. Customer centricity is a way of doing business that focuses on providing a positive experience before and after the sale in order to drive repeat business, customer loyalty, and profits. This course will show you how the company achieved success by making people's lives easier and more fun. You will also learn to look for people skills, problem-solving skills, and functional expertise when hiring people.

To be successful in any business, you should do what interests you, have a mentor, and go where there is tremendous growth. Upon the completion of this course, you will have learned some great tips for success. You will also have learned when not to listen to your customers, the importance of dutiful delegation, and that success is not how smart you are but how you can get people to do what you want. Check out the course today and make your business a success!

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Learning Outcomes

Learning outcomes for this course: - Learn how entrepreneurship is mostly a state of mind; - See how merging community with commerce was the winning ticket in business online; - Understand how new technologies are the key to solving marketing’s oldest problems; - Examine how Jeff Housenbold repositioned Shutterfly from photofinishing to personal publishing; - Learn about the mix of skills and attitude that is sought after in the search for talented employees; - How to survive in a competitive marketplace by differentiating yourself on the product shelf and providing real innovation; - The importance of doing research, but not letting your customers tell you what to build; - Why an old fashioned business like photo printing is surviving and thriving in electronic media; - Learn valuable pieces of advice for being successful in any business;


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
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All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.



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