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Marketing Success for Your Business

Learn how to survive in a competitive marketplace by differentiating yourself and providing real innovation.

Business
Free Course
This free online marketing course features Jeffrey Housenbold, president and CEO of Shutterfly, a company that provides a full range of products and services that enable consumers to manage their digital photos. Housenbold has a successful track record of building online consumer franchises by combining commerce and community, and in this course he will teach you about how entrepreneurial thinking can lead to the success of a business, and more!
  • Duration

    1.5-3 Hours
  • Certification

    Yes
  • Publisher

    Stanford
  • Accreditation

    CPD

Description

Modules

Outcome

Certification

View course modules

Description

Entrepreneurship has been defined as the capacity and willingness to develop, organize, and manage a business venture. However, entrepreneurship doesn't always mean starting your own company. This course will discuss why entrepreneurship is also a state of mind. The course will look into the intersection of community and commerce, creative direct marketing, and the photo market. You will also learn how the company Raging Bull became a success due to its ability of the community to self-police itself and understand its customers.

Shutterfly is an American Internet-based company specializing in image-publishing services that use the customer centricity selling. Customer centricity is a way of doing business that focuses on providing a positive experience before and after the sale in order to drive repeat business, customer loyalty, and profits. This course will show you how the company achieved success by making people's lives easier and more fun. You will also learn to look for people skills, problem-solving skills, and functional expertise when hiring people.

To be successful in any business, you should do what interests you, have a mentor, and go where there is tremendous growth. Upon the completion of this course, you will have learned some great tips for success. You will also have learned when not to listen to your customers, the importance of dutiful delegation, and that success is not how smart you are but how you can get people to do what you want. Check out the course today and make your business a success!

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