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Introduction to Public Relations

Public Relations
Free Course
Learn effective public relations techniques, principles, and strategies, and get one step closer to being a PR guru.




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Effective PR can be the difference between a successful and a failing business. Just having a great company doesn’t really matter if nobody knows about it. While marketing and sales can help improve a company’s public image, PR is the crucial work that makes a company’s image really strong. Consequently, every company needs a really good PR department, and public relations experts are in high demand around the world. This course is designed to give you the skills necessary to boost any company’s public image to great heights.

The course will guide you in a step-by-step manner through the theory, practices and real-life applications of modern public relations. The course begins by walking you through a public relations case study. You will then learn about the most important PR models in use today, including Grunig & Hunt’s “4 Models” of public relation practice, the Press Agentry Model, the Public Information Model, and the Symmetrical and Asymmetrical Models. Next you will learn about strategic PR and its crucial role in the modern business world. Finally, the course will clearly define the organisational elements of a PR department, including the role of PR managers within organizations and their relationship to advisory and strategic boards.

If you can master the skills of PR, you can add a lot of value to your company and gain a really in-demand skill. But public relations is more than a great professional ability, it’s also a really interesting field through which you can learn a lot about psychology and business. So why wait? With this free course, which only takes 3 hours, you can gain some really valuable knowledge, an interesting and useful skill, and a great boost for your CV.

Having completed this course you will be able to: - Define the field of public relations; - Define the function of public relations; - Define the characteristics of several PR models; - Describe several prominent sub functions in the PR field; - Discuss strategic thinking in relation to PR; - Define the management role of PR; - and discuss the importance of a PR representative at the highest level of a business.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.


Course Reviews

Renetta M.
one year ago
Renetta M.

This was an awesome course.

Georgi S.
one year ago
Georgi S.

Great course! I've learned a lot!

Jinny N.
2 years ago
Jinny N.

This is a great opportunity for me to learn important information online. Thank you!

Rekko S.
2 years ago
Rekko S.

Very nice course!

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