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Introduction to Public Relations

Public Relations
Free Course
Public Relations, or PR, is the process of shaping and maintaining a favorable image of a company, organization, or individual to the public and media. This free PR course will give your PR career a solid boost by giving you an overview of the fundamentals of public relations, introducing you to real-life models and approaches used in public relations, and teaching you the role of public relations as a management function.

Description

Outcome

Certification

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The course begins by showing you a public relations case study, specifically the PR policies during the Teamsters strike on UPS. You will then explore the function of public relations in the modern world and look at the origins of public relations in the United States. You will see the resulting PR models which have emerged and how these models apply to modern PR. These will include Grunig & Hunt's 4 Models of public relation practice, the Press Agentry Model, the Public Information Model, and the Symmetrical and Asymmetrical Models.

Next, you will see how the PR function has split into several sub functions over the years. These include the corporate and agency sub functions. You will discuss the strategic management functions and roles of PR as well as the importance of a PR representative at the highest level of a business. You will cover the organizational elements of a PR department including the role of PR managers within organizations and their relationship to advisory and strategic boards.

This course will be of great interest to professionals who work in the area of PR and communications and would like to learn more about the different functions and sub-functions of PR. It will also be of interest to learners who would like to learn more about the role of PR within the modern business environment. So, try out the course for yourself and start building your PR career today!

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Having completed this course you will be able to: - Define the field of public relations; - Define the function of public relations; - Define the characteristics of several PR models; - Describe several prominent sub functions in the PR field; - Discuss strategic thinking in relation to PR; - Define the management role of PR; - and discuss the importance of a PR representative at the highest level of a business.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

Careers

Course Reviews

Glory P.
4 weeks ago
KE
Glory P.

It was a good course. I liked it.

Renetta M.
one year ago
US
Renetta M.

This was an awesome course.

Georgi S.
one year ago
DE
Georgi S.

Great course! I've learned a lot!

Jinny N.
2 years ago
KE
Jinny N.

This is a great opportunity for me to learn important information online. Thank you!

Rekko S.
2 years ago
US
Rekko S.

Very nice course!

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