Loading
Description

References

Corie Brown, "Look Who's Taking Care of Business," Newsweek, August 18, 1997, p. 62.

Karen Schoemer, "Burning Love," Newsweek, August 18, 1997, pp. 58-61.

G. Brown, "More Early Elvis Unearthed," The Denver Post, August 15, 1997, p. 9F.

Greg Hassell, "King of Trees Rises From Graceland," Houston Chronicle, Dec. 8,1999, p. 11.

Duncan Hughes, "Elvis is Back From the Dead Financially," Sunday Business, August 15, 1999, p. 23.

Katie Ford. "Picture Your Goals In Color," The Denver Business Journal, March 17-18, 1999, pp. 33A, 35A.

Shirleen Holt, "Mission Possible," Business Week, August 16, 1999, p. F-12.

Teri Lammers, ''The Effective and Indispensable Mission Statement," Inc., August. 1999, p. 75.

Neil King, Jr. and Jess Bravin, "Call It Mission Impossible Inc. - Corporate Spying Firms Thrive," The Wall Street Journal, Monday, July 3, 2000, pp. B1, B4.

Norm Brodsky, "The First Step," Inc., August, 2000, pp. 37-38.

"Spy Practice," Sunday Times (London), July 23, 2000, p. 89.

"Competitive Intelligence is Not Corporate Espionage,” Financial News, June 30, 2000, p. A6.

Burnett's update for 2009 publication.

Ian P. Murphy, "Aided by Research, Harley Goes Whole Hog," The Marketing News, December 2, 1996, p. 16.

Richard A. Melcher, "Tune-up Time for Harley," Business Week, April 8, 1996, pp. 90. 94.

Kelly Barron, "HogWild," Forbes, May 15, 2000, pp. 68-70.

Dictionary of Marketing Terms, Peter D. Bennett, Ed., American Marketing Association, 1988 p. 54.

"A New Recipe for the Family Dinner," Adweek, April 27. 1992, p. 46.

Theodore Levitt, "Marketing Myopia," Harvard Business Review, July-August, 1960, pp. 45-66.

Shelby D. Hunt and John J. Burnett, "The Macromarketing/Micro marketing Dichotomy: A Taxonomical Model," Journal of Marketing, Summer. 1982 pp. 11-26.

Back to Modules Back to Resources
Notification

You have received a new notification

Click here to view them all