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Introduction to Marketing

Marketing Management
Free Course
Learn marketing strategies and tools that are used in the marketing industry in this introduction marketing course by Alison.




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Marketing is a crucial function in any business or organisation, and is increasingly important in the modern globalized economy.

This course will introduce learners to marketing strategies and tools that are used extensively in the marketing industry. You will learn about the ambiguous nature of marketing and its different meanings for different businesses. You will also discover the characterizations of marketing that are common to all businesses, despite their differences. This course will teach you about the different approaches that affect marketing campaigns used in different types of businesses.

This course will be of great interest to marketing and business professionals who wish to refresh the basics of marketing and to learners who are interested in business and wish to have a greater knowledge and understanding of the role marketing plays in the modern business world.

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After completing this course the learner will be able to: - Comprehend the ambiguity of marketing between different types of businesses; - List the characteristics of marketing that are common to all businesses; - Compare different types of marketing to each other, and see the effect location plays on a marketing organization; - Use the marketing mix with your business; - and successfully implement the strategic components of marketing to their business.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.


Course Reviews

Doreen R.
2 weeks ago
Doreen R.

This is really good! Luv it! ☺ Well done Alison! Although i had basic knowledge of Marketing; the terminologies, jargon & phrases. The Boost of this & outstanding is that you can do this anytime & anywhere - (done some of this in my lunch break!) ☺

Karishma R.
one year ago
Karishma R.

Informative and easy to understand!!

Christina P.
one year ago
Christina P.

Very nicely put, easy to follow. Looking at the written notes instead of the slides helped a lot with saving time.

Patrick S.
one year ago
Patrick S.

This course was very informative.

Gustavo M.
one year ago
Gustavo M.

Perfect course! Congratulations to all members of Alison and Google for share all this information with the world. I'm so honored to be part of this! Thank you!

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