Introduction to Marketing
Learn the most important marketing strategies and tools with this free Introduction to Marketing online course.
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Marketing is a crucial function in any business or organization and is becoming increasingly important in the modern globalized economy. This course will introduce you to marketing strategies and tools that are extensively used in the marketing industry today. You will first learn about the ambiguous nature of marketing and its different meanings for different businesses. You will then discover the characteristics of marketing that are common to all businesses, so you can start applying them immediately.
Further into the course, you will learn about the most important marketing campaign approaches that different businesses use and the results they can produce. You will also learn about the crucial importance and effect that a business' location can have on a marketing organization. Next, the marketing strategy course will cover the use of the marketing mix and how to successfully implement its strategic components into an effective marketing strategy.
This course will be of great benefit to marketing and business professionals who wish to refresh their understanding of the basics of marketing, along with students who are interested in a career in this field. By the end of this course, you will have expanded your knowledge of the role marketing plays in the modern business world, and will be able to put together an effective marketing strategy. This will be a great boost for your career, so check out the course today and learn something new.Start Course Now
Module 1: Marketing - Definition and Justification
Marketing: Definition and Justification - Learning Outcomes
Justification for Study
Marketing: Definition and Justification - Summary
Module 2: Characterizations of a Marketing Organization
Characterizations of a Marketing Organization - Learning Outcomes
Communication and Competition
Characterizations of a Marketing Organization - Summary
Module 3: The Role of Marketing in the Firm
The Role of Marketing in the Firm - Learning Outcomes
Comparing Types of Marketing
The Role of Marketing in the Firm - Summary
Module 4: Strategic Components of Marketing
Strategic Components of Marketing - Learning Outcomes
The Marketing Plan
The Marketing Mix
Keys to Success
Strategic Components of Marketing - Summary
Module 5: Introduction to Marketing Assessment
After completing this course the learner will be able to: - Comprehend the ambiguity of marketing between different types of businesses; - List the characteristics of marketing that are common to all businesses; - Compare different types of marketing to each other, and see the effect location plays on a marketing organization; - Use the marketing mix with your business; - and successfully implement the strategic components of marketing to their business.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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Marketing is broadly defined as a set of activities undertaken by a company to promote buying or selling its products or services. This includes actual sales, promotions, partnerships, publicity, marketing communications and so on. At its most basic, marketing seeks to connect a company’s products and services with its potential customers. This free online marketing course will give you an introduction to this craft and to the most prevalent marketing strategies today.
The best free online marketing courses available on Alison include:
Each of the online marketing courses on Alison are free, as are all of Alison's online courses. Alison's learners do not have to pay anything to take these courses unless they want a digital or physical copy of the course certificate.