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Introduction to Marketing

Learn the most important marketing strategies and tools with this free Introduction to Marketing online course.

Publisher: Global Text Project
This free online Marketing course will introduce you in the modern age. Marketing is about creating relationships with your customers that lead to continuous customer satisfaction, something which doesn't happen overnight. Effective marketing requires strong marketing strategy, with a solid game plan and means for realising your goals. This free online course will help you reach the stars by teaching you top notch marketing theory and practice.
Introduction to Marketing
  • Duration

    1.5-3 Hours
  • Students

  • Accreditation






View course modules


Marketing is a crucial function in any business or organization and is becoming increasingly important in the modern globalized economy. This course will introduce you to marketing strategies and tools that are extensively used in the marketing industry today. You will first learn about the ambiguous nature of marketing and its different meanings for different businesses. You will then discover the characteristics of marketing that are common to all businesses, so you can start applying them immediately. 

Further into the course, you will learn about the most important marketing campaign approaches that different businesses use and the results they can produce. You will also learn about the crucial importance and effect that a business' location can have on a marketing organization. Next, the marketing strategy course will cover the use of the marketing mix and how to successfully implement its strategic components into an effective marketing strategy.

This course will be of great benefit to marketing and business professionals who wish to refresh their understanding of the basics of marketing, along with students who are interested in a career in this field. By the end of this course, you will have expanded your knowledge of the role marketing plays in the modern business world, and will be able to put together an effective marketing strategy. This will be a great boost for your career, so check out the course today and learn something new.

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