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Google Analytics

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Google Analytics
  • Description
  • Outcome
  • Certification
  • Google Analytics is one of the premier tools for analysing web traffic data. Whether you manage or own a small blog, or run a major international commercial website, understanding how this free tool works can be a source of great possibilities.

    Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and whether your website is working well for you.

    This course will be of great interest to anyone running a website and wishing to understand the dynamics of online marketing. The course will be useful to professionals in business and marketing, as well as to the casual learner. Understanding website traffic statistics is important in every business today and understanding this tool well, will make you a more competitive employee or entrepreneur.

  • Upon completion of this course you will be able to:
    - Discuss why you should link your AdWords account with a Google Analytics account;
    - Use Google analytics to see how well your paid keywords perform in terms of conversion rates, revenue and ROI;
    - Identify which high traffic keywords bring high value visits and therefore budget accordingly in Adwords;
    - Identify problem areas in your campaigns by looking at a metric called bounce rate;
    - Track sales down to the product level with Google Analytics, identify the AdWords keywords generating the most profit and refine your keyword bid amounts based on ROI calculations;
    - Identify problems with your site by defining a funnel for each of your goals;
    - and decide which markets to enter by using the map overlay report and see which regions.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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