Free Online Courses, Classes and Tutorials

Google Analytics

Digital Marketing
Free Course

How to use Google Analytics to improve website performance.

  • Duration

    1-2 Hours
  • Assessment

  • Certification

  • Publisher

Description Outcome Certification View course modules

Google Analytics is one of the premier tools for analysing web traffic data. Whether you manage or own a small blog, or run a major international commercial website, understanding how this free tool works can be a source of great possibilities.

Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and whether your website is working well for you.

This course will be of great interest to anyone running a website and wishing to understand the dynamics of online marketing. The course will be useful to professionals in business and marketing, as well as to the casual learner. Understanding website traffic statistics is important in every business today and understanding this tool well, will make you a more competitive employee or entrepreneur.

Upon completion of this course you will be able to:
- Discuss why you should link your AdWords account with a Google Analytics account;
- Use Google analytics to see how well your paid keywords perform in terms of conversion rates, revenue and ROI;
- Identify which high traffic keywords bring high value visits and therefore budget accordingly in Adwords;
- Identify problem areas in your campaigns by looking at a metric called bounce rate;
- Track sales down to the product level with Google Analytics, identify the AdWords keywords generating the most profit and refine your keyword bid amounts based on ROI calculations;
- Identify problems with your site by defining a funnel for each of your goals;
- and decide which markets to enter by using the map overlay report and see which regions.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.


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