Fundraising for the Non-Profit

Learn how to raise funds for non-profit organisations and understand the power of a mission from Christine Benninger.

Publisher: Stanford
This free online fundraising for the non-profit course features Christine Benninger who was president of the Humane Society Silicon Valley (HSSV) for 17 years. When she joined the organisation, it was in a dire state and this prompted her to quickly implement a six-month plan to keep the organisation afloat. In this course, you will learn about fundraising which is a crucial component of a non-profit enterprise's success.
Fundraising for the Non-Profit
  • Duration

    1.5-3 Hours
  • Students

  • Accreditation






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This course begins by teaching you how to raise funds for non-profit organisations. You will learn the importance of a mission which will carry you through tough times. It will discuss how people make all the difference in the world and you have to get the right people within the organization and share a common goal and mission. You will also learn how to find people with the right passion, mission-driven, and able to work in a team.

You will then look into how to expand the customer base for a non-profit. This course will also discuss why the price point is crucial whether you are running a for-profit or non-profit enterprise. You will learn that fundraising is a crucial component of a non-profit enterprise's success. You will study the concept that if people pay more, they believe they are getting a better product and are more likely to keep it.

HSSV is an independent, non-profit animal shelter that provides high-quality adoptions, medical services, education programs, and pet care services in Santa Clara County, California. Upon the completion of this course, you will learn how Christine Benninger's innovative vision changed the role of the animal shelter. You will also learn how to separate what she calls the missionaries from the mercenaries and how to deal with the overly passionate. Sign up for this course and start learning all about fundraising now! 

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