E-Commerce - Internet Marketing Strategies Online Course | Alison
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E-Commerce - Introduction to Internet Marketing Strategies for Businesses

Learn how to build coordinated Internet marketing and promotion strategies for businesses with this free online course.

E-Commerce
Free Course
This free online e-commerce course will introduce you to internet marketing strategies for businesses. Companies around the world have begun to recognise that the Internet is the ideal communication medium for interacting with a wide variety of stakeholders and audiences. This course will teach you about the most successful Internet marketing strategies and techniques employed by marketing professionals, and how they can help businesses flourish.

Description

Modules

Outcome

Certification

View course modules

Description

This course will first introduce you to Integrated Internet Marketing or I2M. I2M is a structured approach that combines marketing strategy with Internet technology. It promotes the creation of a strategy that uses the full range of Internet mediums such as text, audio, video, and hyperlinking to help you achieve your marketing goals. You will then learn how to make sure that your business' entire web presence is cohesive in order to communicate a consistent message to stakeholders.

Next, you will learn about measuring effectiveness in ecommerce promotion and purchase. You will be shown how to examine the Web as an advertising medium, using established theoretical models of consumer and industrial buying behaviour. You will then learn why the Web is like a cross between an electronic trade show and a community flea market. Finally, you will learn how to move the customer from being a passive Internet surfer to an interactive user of the medium. 

Learning effective online marketing and promotional strategies can seem overwhelming at times. This free online marketing course is designed to make it easy. The course will be of great interest to business and marketing professionals as well as entrepreneurs wanting to expand their knowledge and understanding of effective Internet marketing strategies. The course will also be of great use to any student who wants to learn more about the power of online marketing. So, check out the course and start taking full advantage of the marketing technology at your fingertips!

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Learning Outcomes

Having completed this course the learner will be able to: - Illustrate with examples of how companies are using the Internet to market wisely; - They will have a clear understanding of the Integrated Internet Marketing (I2M) model; - They will be able to examine the Web as an advertising medium, using established theoretical models of consumer and industrial buying behaviour; - They will know how to move the customer from being a passive Internet surfer to an interactive user of the medium.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

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