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E-Commerce - Introduction to Internet Marketing Strategies for Businesses

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E-Commerce - Introduction to Internet Marketing Strategies for Businesses
  • Description
  • Outcome
  • Certification
  • Before the Internet companies fashioned communication strategies based on whatever medium they had available to them, whether that was print, radio or TV media, to broadcast their message. Companies now realise that the Internet is the ideal communication medium for interacting with a wide variety of stakeholders. They also know that the Internet is not just the Web, but a range of technologies that, in combination, can provide a potent marketing strategy.

    In this course you will learn about successful Internet marketing techniques and strategies that are being used today by businesses and organisations around the world. You will be introduced to techniques such as how to break down your target audience, how to build a coordinated marketing strategy using the integrated Internet marketing matrix to reach your customers and stakeholders, and how to measure the effectiveness of promotion strategies.

    This course will be of great interest to business and marketing professionals and entrepreneurs wanting to expand their knowledge and understanding of effective Internet marketing strategies, as well as any learner wanting to learn more about the power of online marketing.

  • Having completed this course the learner will be able to: - Illustrate with examples of how companies are using the Internet to market wisely; - They will have a clear understanding of the Integrated Internet Marketing (I2M) model; - They will be able to examine the Web as an advertising medium, using established theoretical models of consumer and industrial buying behaviour; - They will know how to move the customer from being a passive Internet surfer to an interactive user of the medium.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results


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