Diploma in Public Relations
Discover the principles and practices used in effective public relations and learn to develop a professional PR strategy
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This public relations course will introduce you to the core principles and functions of modern PR. First, you will be learn about the importance of strategic thinking in public relations. Next, you will be introduced to the organizational theory in public relations. In addition to this, you will learn to differentiate and prioritize between the public and stakeholders as PR audiences, which will help you become an efficient PR professional.
The course will then show you how you can use research to improve your public relations strategy. Here, you will be guided through the different types of research and data collection used in PR. After this, the course will discuss different methods of PR data analysis. You will then examine the ethics of public relations, along with the best leadership practices used in the PR industry today.
If you want to improve your PR skills, then this simple and easy-to-follow course is the perfect next step for you. By the end of this course you will have learned how to develop PR strategies using tested public relations theories and practices. This will enhance your résumé, your PR ability, and your professional confidence. So why wait? Check out the course, and start building your PR skills today.
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Having completed this diploma course you will be able to: - Define the function of public relations. - Describe several prominent sub functions in the PR field. - Discuss strategic thinking in relation to PR. - Discuss the importance of good PR management skills. - Discuss the differences between different organizational approaches. - Discuss different ways of prioritizing stakeholders/publics. - Discuss communication strategy in relation to stakeholders/publics. - Discuss the purpose of research within public relations. - Define the different forms and types of research. - Discuss different methods of data analysis. - Discuss the importance of achieving goals and objectives. - Differentiate between strategic objectives and ineffective objectives. - Define the RACE acronym. - Discuss ethics in relation to PR. - Discuss excellence and effectiveness in PR management.
All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Diploma courses:
Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.
This Course has been revised!
For a more enjoyable learning experience, we recommend that you study the mobile-friendly republished version of this course.Take me to revised course.