Free Online Course Diploma in Public Relations | Learn PR

Diploma in Public Relations

Discover the principles and practices used in effective public relations and learn to develop a professional PR strategy

Public Relations
Free Course
For companies, non-profit organisations, and even governments, effective public relations is crucial. If you can develop professional PR skills, you can become a valuable member of almost any organisation worldwide. In this course, you will learn the most important theories and practices of public relations, from how to put together an effective PR strategy, to how to manage a PR team. This will be a great boost for you résumé and your PR career.





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This public relations course will introduce you to the core principles and functions of modern PR. First, you will be learn about the importance of strategic thinking in public relations. Next, you will be introduced to the organizational theory in public relations. In addition to this, you will learn to differentiate and prioritize between the public and stakeholders as PR audiences, which will help you become an efficient PR professional.

The course will then show you how you can use research to improve your public relations strategy. Here, you will be guided through the different types of research and data collection used in PR. After this, the course will discuss different methods of PR data analysis. You will then examine the ethics of public relations, along with the best leadership practices used in the PR industry today.

If you want to improve your PR skills, then this simple and easy-to-follow course is the perfect next step for you. By the end of this course you will have learned how to develop PR strategies using tested public relations theories and practices. This will enhance your résumé, your PR ability, and your professional confidence. So why wait? Check out the course, and start building your PR skills today.


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Module 1: Public Relations Basics

Module 2: Models and Approaches to Public Relations

Module 3: Public Relations as a Management Function

Module 4: Public Relations and Organization

Module 5: Identifying and Prioritizing Stakeholders and Publics

Module 6: Public Relations Research - The Key to Strategy

Module 7: Diploma in Public Relations - First Assessment

Module 8: RACE - The Public Relations Process

Module 9: Public Relations - Four Main Categories

Module 10: Ethics, Moral Analysis and Leadership

Module 11: Best Practices for Excellence in Public Relations

Module 12: Diploma in Public Relations - Second Assessment

Module 13: Diploma in Public Relations - Final Assessment

Learning Outcomes

Having completed this diploma course you will be able to: - Define the function of public relations. - Describe several prominent sub functions in the PR field. - Discuss strategic thinking in relation to PR. - Discuss the importance of good PR management skills. - Discuss the differences between different organizational approaches. - Discuss different ways of prioritizing stakeholders/publics. - Discuss communication strategy in relation to stakeholders/publics. - Discuss the purpose of research within public relations. - Define the different forms and types of research. - Discuss different methods of data analysis. - Discuss the importance of achieving goals and objectives. - Differentiate between strategic objectives and ineffective objectives. - Define the RACE acronym. - Discuss ethics in relation to PR. - Discuss excellence and effectiveness in PR management.


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Diplomas for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping

All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.


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