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Diploma in Public Relations

Public Relations
Free Course

Learn the principles and practices of effective public relations.

Description Outcome Certification View course modules

Learn about the practices and theories relevant to the field of public relations by studying the course Diploma in Public Relations. You will study relevant case studies throughout the course as examples of these theories in practice. 


This diploma course begins by walking you through the basics of public relations, including the historical origins of the PR field. You will also learn about the importance of strategic public relations practices.

You will be introduced to the organizational theory surrounding public relations, and learn how to differentiate and prioritize both publics and stakeholders. You will also examine the importance of research to PR, and look at the different types of research and data collection.

You will learn about the importance of the RACE process, and look at the practices associated with PR in order to develop a strategic PR plan. You will also examine the ethics, moral analysis, and leadership to public relations, and discuss the best practices to ensure excellent public relations.

This online course will be of great interest to professionals working in the area of public relations, management and communications, and would like to learn more about the practices and theories in PR.

Having completed this diploma course you will be able to: - Define the function of public relations. - Describe several prominent sub functions in the PR field. - Discuss strategic thinking in relation to PR. - Discuss the importance of good PR management skills. - Discuss the differences between different organizational approaches. - Discuss different ways of prioritizing stakeholders/publics. - Discuss communication strategy in relation to stakeholders/publics. - Discuss the purpose of research within public relations. - Define the different forms and types of research. - Discuss different methods of data analysis. - Discuss the importance of achieving goals and objectives. - Differentiate between strategic objectives and ineffective objectives. - Define the RACE acronym. - Discuss ethics in relation to PR. - Discuss excellence and effectiveness in PR management.

All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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