Free Online Courses, Classes and Tutorials

Diploma in Public Relations

Join 11,320 other students
Diploma in Public Relations
  • Description
  • Outcome
  • Certification
  • Learn about the practices and theories relevant to the field of public relations by studying the course Diploma in Public Relations. You will study relevant case studies throughout the course as examples of these theories in practice. 

    This diploma course begins by walking you through the basics of public relations, including the historical origins of the PR field. You will also learn about the importance of strategic public relations practices.

    You will be introduced to the organizational theory surrounding public relations, and learn how to differentiate and prioritize both publics and stakeholders. You will also examine the importance of research to PR, and look at the different types of research and data collection.

    You will learn about the importance of the RACE process, and look at the practices associated with PR in order to develop a strategic PR plan. You will also examine the ethics, moral analysis, and leadership to public relations, and discuss the best practices to ensure excellent public relations.

    This online course will be of great interest to professionals working in the area of public relations, management and communications, and would like to learn more about the practices and theories in PR.

  • Having completed this diploma course you will be able to: - Define the function of public relations. - Describe several prominent sub functions in the PR field. - Discuss strategic thinking in relation to PR. - Discuss the importance of good PR management skills. - Discuss the differences between different organizational approaches. - Discuss different ways of prioritizing stakeholders/publics. - Discuss communication strategy in relation to stakeholders/publics. - Discuss the purpose of research within public relations. - Define the different forms and types of research. - Discuss different methods of data analysis. - Discuss the importance of achieving goals and objectives. - Differentiate between strategic objectives and ineffective objectives. - Define the RACE acronym. - Discuss ethics in relation to PR. - Discuss excellence and effectiveness in PR management.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma or Certificate.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

Modules List( 13 )

You have received a new notification

Click here to view them all