Alison Develop Business Ideas like Google Free Course | Alison

Developing Business Ideas The Google Way

Gain better insight into how to develop business ideas and promote an innovative culture the Google way.

Free Course
This free online business development course will discuss the role of Marissa Mayer, a product management leader at Google as Google's Vice President of Search Products and User Experience products. In this course you will learn about her responsibilities, and her belief that ideas for new products can come from every employee and department within an organisation, as well as end-users, and how these facts can help grow and improve your business.





View course modules


This course begins by teaching you how to develop business ideas the Google way. You will learn that ideas can come from everywhere and you should give ideas credit, not credit for ideas. You will learn the benefits of working in an environment with a lot of smart people and how working on your passion 20% of your time, doing whatever you want, fuels a huge amount of creativity and innovation.

You will then learn the importance of making mistakes and learning from them. With this course, you will realize that people forget about mistakes and if you quickly build the product up and make it better, you will earn their respect. You will also learn that creativity loves constraint, helping you think your way out of the box and do something really interesting. In addition, you will learn that if you have projects that don't seem to be showing the growth trends that they should be showing, you should rejuvenate them till they've gotten fixed, instead of killing them.

In this course, Marissa explains how Google's open culture and flat management of the organisation encourages creativity and brilliant ideas. You will also learn that Google does not make their product decisions on company politics but on data and facts. They put their focus on users and the software tools that keep users returning to Google which have been at the centre of their success. Check out this course and learn more about Google's success and the business practices that created this success. 

Start Course Now

Learning Outcomes

Learning outcomes from this course: - Learn that new products come from everywhere. - Explain why both the enterprise and the end users are better served by a culture that revolves around rewarding great ideas. - Why working with talented, smart people empowers and challenges each person to excel. - How passion and momentum build when skilled employees have access to great tools and the time to stretch them in new directions. - See what allows an enterprise to endure is its ability to learn from its mistakes and make corrections. - Learn that facts and stats are the basis by which Google bases its decisions. - Why a small amount of constraint fosters a lot of innovation - See how Google focuses on users and how their mass of tools to keep users logged in has been the crux of their success. - Why you should breathe new life into failed ventures instead of cutting the cord. - What is it that differentiates Google from all of the other defunct dotcoms and is the reason for the company’s success.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.



    You have received a new notification

    Click here to view them all