Developing Business Ideas The Google Way
Gain better insight into how to develop business ideas and promote an innovative culture the Google way.
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CertificationView course modules
This course begins by teaching you how to develop business ideas the Google way. You will learn that ideas can come from everywhere and you should give ideas credit, not credit for ideas. You will learn the benefits of working in an environment with a lot of smart people and how working on your passion 20% of your time, doing whatever you want, fuels a huge amount of creativity and innovation.
You will then learn the importance of making mistakes and learning from them. With this course, you will realize that people forget about mistakes and if you quickly build the product up and make it better, you will earn their respect. You will also learn that creativity loves constraint, helping you think your way out of the box and do something really interesting. In addition, you will learn that if you have projects that don't seem to be showing the growth trends that they should be showing, you should rejuvenate them till they've gotten fixed, instead of killing them.
In this course, Marissa explains how Google's open culture and flat management of the organisation encourages creativity and brilliant ideas. You will also learn that Google does not make their product decisions on company politics but on data and facts. They put their focus on users and the software tools that keep users returning to Google which have been at the centre of their success. Check out this course and learn more about Google's success and the business practices that created this success.
Module 1: Developing Business Ideas The Google Way
Ideas Come From Everywhere
Give Ideas Credit, Not Credit for Ideas
Work with Smart People
License to Pursue Dreams
Learning From Mistakes
Data is Apolitical
Creativity Loves Constraint
Bank Users, Not Money
Don't Kill Projects - Morph Them
Surviving the Bubble
Module 2: Developing Business Ideas The Google Way Assessment
Learning outcomes from this course: - Learn that new products come from everywhere. - Explain why both the enterprise and the end users are better served by a culture that revolves around rewarding great ideas. - Why working with talented, smart people empowers and challenges each person to excel. - How passion and momentum build when skilled employees have access to great tools and the time to stretch them in new directions. - See what allows an enterprise to endure is its ability to learn from its mistakes and make corrections. - Learn that facts and stats are the basis by which Google bases its decisions. - Why a small amount of constraint fosters a lot of innovation - See how Google focuses on users and how their mass of tools to keep users logged in has been the crux of their success. - Why you should breathe new life into failed ventures instead of cutting the cord. - What is it that differentiates Google from all of the other defunct dotcoms and is the reason for the company’s success.
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