Design Thinking - Design Research and Analysis - Revised

Optimise your designs by learning about design research and design analysis processes with this free online course.

Free Course
Every design process involves crucial research and analysis phases. By completing these phases in a professional manner, you can help ensure that the end results will be strong and your designs will be effective. This free online course on Design Research and Analysis will give you a clear and comprehensive overview of how to conduct research and analysis for your designs. This will bring your design skills to the next level in no time.
  • Duration

    2-3 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher





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This free online course begins by introducing you to research for design. You will first learn about the main differences between market research and design research. You will then learn the key questions you should consider when designing and how to frame these questions in interviews. You will also learn about a user's Mental Model and how this model directly impacts professional designs.

Next, you will learn how to analyse the information obtained during the research phase. You will learn how to derive themes from user stories and how to create a customer journey map. You will then learn about personas, what they represent, and why you need to create one. The course will then guide you through insight statements and why "How might we" questions can help re-frame your insight statements. Finally, you will learn what a design strategy statement is and how it can be used effectively.

By the end of this course, you will have a solid understanding of research and analysis for design, and you will be able to apply this knowledge in a practical setting. These are truly professional skills that will bring your design skills to the next level, and act as a great boost for your résumé. So why wait? Check out this free online course today, and keep your career development moving forward.

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Learning Outcomes

Having completed this course you will be able to:

  • Discuss user research for designing your product/service
  • Explain the difference between market research and design research
  • Describe how to frame questions for interviewing users
  • Explain how to create a persona to help represent your users
  • Describe the use of insight statements and a design strategy statement


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.



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