This course will introduce you to research and analysis for design and you will explore the main differences between design research and market research. The course begins by introducing you to the questions which should be considered when designing and inquiring about the user's mental model. Next, you will learn how to evaluate information obtained in your research, and about a customer journey map and seeing themes from user stories.
The course will then teach you about personas, what they are and why they are necessary, and you will also learn about scenarios as part of design research. You will review insight statements and why the 'How might we' questions can help re-frame them. Finally, the course teaches you about design strategy statements and how they are used.
This course will be of great interest to all design professionals who are interested in learning more about the use of design research and analysis as part of design thinking.
Prerequisites: Before starting this course, you should complete the course 'Introduction to Design Thinking and People Centered Design'.
Having completed this course you will be able to:
- Discuss user research for designing your product/service
- Explain the difference between market research and design research
- Describe how to frame questions for interviewing users
- Explain how to create a persona to help represent your users
- Describe the use of insight statements and a design strategy statement
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.