Design Thinking - Design Research and Analysis - Revised
Optimise your designs by learning about design research and design analysis processes with this free online course.
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This free online course begins by introducing you to research for design. You will first learn about the main differences between market research and design research. You will then learn the key questions you should consider when designing and how to frame these questions in interviews. You will also learn about a user's Mental Model and how this model directly impacts professional designs.
Next, you will learn how to analyse the information obtained during the research phase. You will learn how to derive themes from user stories and how to create a customer journey map. You will then learn about personas, what they represent, and why you need to create one. The course will then guide you through insight statements and why "How might we" questions can help re-frame your insight statements. Finally, you will learn what a design strategy statement is and how it can be used effectively.
By the end of this course, you will have a solid understanding of research and analysis for design, and you will be able to apply this knowledge in a practical setting. These are truly professional skills that will bring your design skills to the next level, and act as a great boost for your résumé. So why wait? Check out this free online course today, and keep your career development moving forward.
Design Research as Part of Design Thinking
Design Research - Learning Outcomes
Research with Users and Their Contexts - Part I
Research with Users and Their Contexts - Part II
Question Framing and Conducting Research
Design Research - Lesson Summary
Design Analysis as Part of Design Thinking
Design analysis - Learning Outcomes
User Stories and Themes
Insight Statements, Design Strategy Statement
Design analysis - Lesson Summary
Having completed this course you will be able to:
- Discuss user research for designing your product/service
- Explain the difference between market research and design research
- Describe how to frame questions for interviewing users
- Explain how to create a persona to help represent your users
- Describe the use of insight statements and a design strategy statement
All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.
Having an official Alison document is a great way to celebrate and share your success. It is:
- Ideal to include with CVs, job applications and portfolios
- A way to show your ability to learn and achieve high results