Business Start-up Course - The Kawasaki Way | Alison

Creating Business Start-Ups The Kawasaki Way

In this course, Guy Kawasaki will teach you how start-ups can become successful if you take the right steps early on.

Free Course
In this free online creating a start-up course Guy Kawasaki will teach you important lessons about entrepreneurship. Kawasaki is best known as the chief evangelist of Apple. You will learn why he thinks that the most successful companies will be those that aim to create a positive change in society. He will also teach you how to make meaning in your company so that you can make a difference, and more. Get started, today.
  • Duration

    1.5-3 Hours
  • Assessment

  • Certification

  • Publisher






View course modules


This course begins by teaching you how to create a start-up business. You will learn that you have to make meaning in your company and that you must not do a mission statement as a start-up but instead do a mantra because it's only three or four words. You will learn that it has to focus on the company, easy for people to remember, and capture the essence of your organization. You will also learn that you have to think differently, build the product or service that you love, and not be afraid to polarize people.

You will then study the qualities of a business model. This course will teach you how to weave your MAT which stands for milestones, assumptions, and tasks. You will learn that you have to make an outline of your priorities and know your niche. This course will also discuss the importance of making a great pitch and why you should lower your barriers to adoption. You will also look into soulmates, evangelists, and more!

Guy Kawasaki gives important lessons about entrepreneurship. Upon the completion of this course, you will gain a better understanding of the importance of mantras, getting going, defining a business model, and creating a niche for your company. You will also learn how to find evangelists and soul mates as well as look into the career path to becoming an entrepreneur or venture capitalist. Sign up for this course and start learning today!

Start Course Now

Learning Outcomes

Learning outcomes - Learn ways to make meaning in your company; - Why you should write a mantra as opposed to a mission statement; - What are barriers to action and how to get going; - What are the steps according to Kawasaki to defining a business model; - Learn the theory that is all an entrepreneur will need to know about marketing; - Learn about the art of pitching; - What is the most important factor when hiring people; - Understand the three ways Kawasaki recommends to approach sales; - What are some of the qualities that Kawasaki believes entrepreneurs and everyone else should have; - The benefits and drawbacks of bootstrapping and venture capital; - How to find evangelists and soul mates; - The lessons one should learn before becoming a venture capitalist or entrepreneur.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.



    You have received a new notification

    Click here to view them all