Product Marketing Online Course - Creating a Need | Alison

Creating a Need for Your Product

Learn how to create a need for your product or service with the discussion led by Pam Marrone, founder of AgraQuest.

Marketing Management
Free Course
This free online product marketing course features Pam Marrone, founder of AgraQuest. AgraQuest is a company which developed a groundbreaking bio-pesticide that changed the way food is cultivated using pesticides and was a revolution in growing safer food for consumers. She will discuss how she guided AgraQuest to be today's leader in bio-pesticides, how she captured a niche in the pesticide market, and much more.





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This course begins by teaching you how to create a need for your product or service. You will be introduced to the founding of AgraQuest where you will learn how Pam pioneered a huge turnaround in marketing the AgraQuest product. You will look into AgraQuest value chain and product vision where you will learn the importance of demonstrating to the customers what your product is capable of and how it will save them money and time.

Pam will then discuss the importance of understanding your customer's needs which would facilitate your marketing activities. It will also fast track the adoption process of your products as a substitute to the existing brand by the targeted customer. She will also discuss the importance of having reliable investors who believe in your products vision as well as a good lawyer who will stand as an intermediary to create a win-win internal business relationship and commitment against market threats.

This course teaches the key factors which brought about the formation of AgraQuest and what changes were made in the pesticide market to convince farmers that they needed to make the change to bio-pesticides manufactured by AgraQuest. Once you finish this course, you will learn the stumbling blocks encountered by Pam and her team when bringing AgraQuest products to the market and the lessons they learned from this process. Check out this course and learn how to create a need for your product or service today!

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Learning Outcomes

Upon completion of this course you will be able to: - Explain how AgraQuest came about from a simple idea to a multimillion dollar company; - Discuss the key values required off a team member to work in AgraQuest; - Understand the lessons learned and conflicts encountered while trying to market the product; - and provide an overview of how AgraQuest work and their goal to change the food industry.


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