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Creating a Need for Your Product

Marketing Management
Free Course

Learn how to create a need for your product or service.

  • Duration

    1-2 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    Stanford
Description Outcome Certification View course modules

AgraQuest is a company which developed a groundbreaking bio-pesticide that changed the way food is cultivated using pesticides and was a revolution in growing safer food for consumers.

In this course Pam Marrone, founder of AgraQuest, discusses about how she guided AgraQuest to be today’s leader in bio-pesticides. With her savvy business sense, we learn how Pam pioneered a huge turnaround in marketing the AgraQuest product to capture a niche in the pesticide market. We learn the key factors which brought about the formation of AgraQuest and what changes were made in the pesticide market to convince farmers that they needed to make the change to bio-pesticides manufactured by AgraQuest. It also highlights the stumbling blocks encountered by Pam and her team when bringing AgraQuest products to the market and the lessons they learned from this process.

This course will be of interest to entrepreneurs and business professionals who would like to learn how a company can grow and become successful by creating a need for their product or service, and by developing a marketing plan that convinces consumers to make the change to their product or service.

Upon completion of this course you will be able to: - Explain how AgraQuest came about from a simple idea to a multimillion dollar company; - Discuss the key values required off a team member to work in AgraQuest; - Understand the lessons learned and conflicts encountered while trying to market the product; - and provide an overview of how AgraQuest work and their goal to change the food industry.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

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