Applied Psychology - Understanding Models of Consumer Behavior
Learn about consumer psychology and behavior and how it influences the buying decision process.
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Applied Psychology - Understanding Models of Consumer Behavior will introduce you to models of how consumers approach the marketplace and how they each go through the buying decision process differently.
The psychological makeup varies between consumers and this impacts greatly on the final decision each consumer makes. The course first introduces you to the four models of consumers which researchers have identified. These models help marketers determine how consumers may approach a particular marketplace.
The course then describes in detail both General Models and Specific Models of consumer behavior which attempt to explain how and why consumers behave as they do, and what factors may impact the buying decision process. Consumer behavior models help a marketer in identifying and understanding a wide range of variables that could explain consumer behavior. In this way these models help a marketer understand and predict buyer behavior, and they help the marketer formulate better marketing programs and strategies.
This course will be of great interest to all professionals in the area of marketing and psychology who would like to know more about consumer behavior models and their importance in creating effective marketing campaigns.
Module 1: Introduction to Models of Consumer Behavior
Introduction to Models of Consumer Behavior - Part 1
Introduction to Models of Consumer Behavior - Part 2
Introduction to Models of Consumer Behavior - Part 3
Models of Consumer Behavior: Basic Models - Part 1
Models of Consumer Behavior: Basic Models - Part 2
Models of Consumer Behavior: Basic Models - Part 3
Module 2: Models of Consumer Behavior - Specific Models
Models of Behavior: Specific Models I and II - Part 1
Models of Behavior: Specific Models I and II - Part 2
Models of Behavior: Specific Models III and IV - Part 1
Models of Behavior: Specific Models III and IV - Part 2
Models of Behavior: Specific Models III and IV - Part 3
Module 3: Applied Psychology - Understanding Models of Consumer Behavior Assessment
Having completed this course the learner will be able to: - Describe the Models of Consumers - Economic, Cognitive, Passive and Emotional; - Describe the Models of Consumer Behavior: General Models - Economic model, Psychological model, Psychoanalytic model and Sociological model; - Describe the Models of Consumer Behavior: Specific Models I - The Howard Sheth model (1969); and Nicosia’s model of Consumer Decision Process (1966); - Describe the Models of Consumer Behavior: Specific Models II - Bettman's Information Processing Model of Consumer Choice (1979); and Engel-Blackwell-Miniard Model of Consumer Behavior.
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Consumer behavior is the way people act and decide when making purchases. The study of consumer behavior involves extensive research and surveys to determine the underlying cognitive processes that make consumers choose to buy a certain product. With Alison's consumer behavior certificate programs, you will study the external stimuli that make people buy certain products and how marketing influences their purchasing decisions.
The best free online consumer psychology courses available on Alison include:
Each of the online consumer psychology courses on Alison are free, as are all of Alison's online courses. Alison's learners do not have to pay anything to take these courses unless they want a digital or physical copy of the course certificate.
Free, Online Applied Psychology - Understanding Models of Consumer Behavior Course
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