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Marketing e comportamento do consumidor

Marketing e comportamento do consumidor

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This Free Online Course Includes:
  • 4-5 Hours of Learning
  • CPD Accreditation
  • Final Assessment
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COURSE PUBLISHER Professional AcademyDeveloped by university lecturers

Marketing e comportamento do consumidor

Saiba mais sobre os comportamentos de compra nos mercados entre empresas e entre empresas e consumidores com este curso on-line gratuito.
Com este curso on-line gratuito, você aprenderá sobre os comportamentos de compra d... Com este curso on-line gratuito, você aprenderá sobre os comportamentos de compra de empresas e as diferenças entre os mercados business-to-business (B2B) e os mercados business-to-consumer (B2C). O curso também oferece aulas sobre o uso de canais e parceiros de canal em produtos de marketing. Você também estudará os fatores que influenciam esses comportamentos e os estágios do processo de compra nos mercados B2C e B2B. Saiba tudo isso e muito mais.
COURSE PUBLISHER Professional Academy
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In This Free Course, You Will Learn How To

  • Describe the major categories of bus...
  • Explain what a buying centre is...
  • Describe the duties of professional ...
  • Describe the personal and interperso...
  • Describe the major categories of business buyers
  • Explain what a buying centre is
  • Describe the duties of professional buyers
  • Describe the personal and interpersonal dynamics that affect the decisions buying centres make
  • Outline the stages in the B2B buying process
  • Explain why marketing channel decisions can result in the success or failure of a product
  • Describe the factors that affect a firm’s channel decisions
  • Describe the personal and psychological factors that may influence what consumers buy and when they buy it
  • Explain what marketing professionals can do to influence consumers’ behaviour
  • Distinguish between low-involvement and high-involvement buying decisions
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Learner Reviews & Feedback For Marketing e comportamento do consumidor

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Omozele A. Alison Graduate
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Edwin S. Alison Graduate
loved this course
This course has given me insight that i never had about marketing. I enjoyed the course.
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Johnathon R. Alison Graduate
liked this course
The course went over basic terminology as to what a business to business corporation is and what they do more than the actual psychology of consumers.
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Tony A. Alison Graduate
loved this course
Very informative content. I highly recommend. Helped understand the basics.
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