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Using LinkedIn as a Business Tool

Learn essential techniques to use LinkedIn as a successful business and career tool with this free online course.

Publisher: Teddy Burriss
Learning to use LinkedIn is beneficial for business professionals in most industries and roles. Using LinkedIn properly creates better results and opportunities in business as well as career transition and job search. In this free online course, we will guide you on the best practices of building a LinkedIn Profile, developing a highly relevant LinkedIn Network, and building a professional brand through relevant social engagement on LinkedIn.
Using LinkedIn as a Business Tool
  • Duration

    1.5-3 Hours
  • Students

    41
  • Accreditation

    CPD

Description

Modules

Outcome

Certification

View course modules

Description

This course will introduce you to LinkedIn, the world's fastest-growing professional networking site and an important business tool. We will discuss who should use LinkedIn and the potential benefits of using it properly. LinkedIn has over 740 million members, and that's about two new members every second! LinkedIn Pages represent over 54 million companies. 25% of the LinkedIn Members show up at least every two weeks (twice the activity from 2019). Members are in diverse industries and roles across the globe. A well-built LinkedIn Profile, LinkedIn Network and regular engagement and sharing of relevant content can amplify your professional brand and add value to your business or career. This course will guide you on the basics of building a professional LinkedIn Profile. You will learn the importance of focusing your LinkedIn Profile content on your target audience and using keywords relevant to them throughout your entire LinkedIn Profile. You'll become aware of the top 12 areas of LinkedIn Profiles you should use to build your Professional LinkedIn Profile. Following the best practices in this course will help to present yourself in the best possible way for your business or career.

In the second area of this course, we will guide you on the best practices of LinkedIn Networking. This includes an introduction to LinkedIn Search filters and tactics. We will explain the benefits of asking for introductions and bumping into your target audience through quick and easy engagement tactics on LinkedIn. We will share processes for managing your LinkedIn Invites and, most importantly, what to do with your network after connecting. Finally, we will guide you on the benefits of engaging through LinkedIn in ways that can build your professional reputation. You will be introduced to the best practices of sharing relevant content your target audience can benefit from. Additionally, you will consider strategic tactics of engaging on relevant and useful content. This is one of the most important activities you could do when using LinkedIn as a Business Tool. In this course, we will consider why you should always share and engage in ways that are relevant to your target audience.

With 750 million LinkedIn members and over 54 million companies represented on LinkedIn, it's essential to use this business tool effectively. We will also consider important points to avoid while creating a LinkedIn Profile and a LinkedIn Network. Additionally, you will discover methods and practices of posting, engaging and sharing on LinkedIn that will help yield positive results. We will guide you on numerous best practices and tactics that most LinkedIn Members are not aware of. We will help you define your target audience and discover the keywords and phrases you should use in your LinkedIn Profile and the content and comments you share while engaging on LinkedIn. After taking this free course, you will be more proficient in using LinkedIn and moving your business or career forward through your LinkedIn Presence, Network, and Reputation. After taking this free course, you will be more proficient in using LinkedIn and moving your business or career forward through your LinkedIn Presence, Network, and Reputation.

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