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Understanding the International Business Environment

In this free online course, learn the processes involved in Understanding the International Business Environment.

Publisher: NPTEL
In this free online course, learn about the systems involved in Understanding the International Business Environment. Learn the definition of tariff barriers and political systems. Intellectual property rights, which are defined as the right to control and derive the benefits from writing, inventions, processes and identifiers, will be discussed. Boost your International Business Environment skills by studying this comprehensive course.
Understanding the International Business Environment
  • Duration

    1.5-3 Hours
  • Students

  • Accreditation






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In this free online course, you are introduced to the world of International Business and its Environment. You will explore the fact that the PESTEL analysis is a widely used tool that helps present a big picture of a firm’s external environment, particularly as it relates to foreign markets. It can help marketers assess whether macro-economic factors are affecting an organization. In addition to this, the fact that a scenario is a detailed description of how certain events may occur in the future and their consequences on an organization will also be discussed. You will find out that social stratification refers to a social differentiation whereby members of a society are grouped into socioeconomic groups based on their gender, occupation, social status and wealth. You will be introduced to the concept of democracy which refers to a political system that endorses the rule of law and grants the voting citizenry the power to alter the law and structure of the government. You will learn that countries with an individualistic orientation encourage businesses to support the good of the community by promoting fair and just competition.

The course begins by introducing you to the physical factors that affect international business operations and the steps in the environmental analysis process. Then, the Freedom in the World Index will be discussed, which is an annual global report on political rights and civil liberties which is composed of numerical ratings and graphic texts for each region. You will explore the fact that every country has its own political and legal system to maintain a recognized procedure for allocating valued resources. These political and legal systems are useful in making decisions about the duties and responsibilities of citizens and their rights. You will discover the fact that the legal system in a country is the mechanism for creating, interpreting and enforcing the laws in a specified jurisdiction. It will be clarified that the rule of law institutes a just political and social environment and guarantees the enforceability of commercial contracts, business transactions and safeguards personal property. You will discover that intellectual property refers to creative ideas, expertise, or intangible insights that grant its owner a competitive advantage.

Next, you will learn that all countries legislate a broad range of laws in order to regulate business activities such as the investment of capital, the payment of dividends to foreign investors and decisions about internal structures and operations. You will gain insight into the fact that the World Justice Project Rule of Law Index is the world’s most comprehensive dataset that relies principally on primary data, measuring each country’s adherence to the rule of law from the perspective of ordinary people and their experiences. You will then discover that the right to control and derive the benefits from writing, inventions, processes and identifiers are classified as intellectual property rights. You will be taught that cultures consist of people who share attitudes, values, and beliefs and that they evolve over time. You will learn about the different examples of institutions that compose the political system in a country and the different types of democracy. Finally, you will study behavioural practices, political environmental factors, Maslow’s Theory, and information processing. This course will be of interest to Business students, or those professionals in international business. Why wait? Start this course today and become an expert in the fascinating International Business Environment.

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