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Understanding Market Demand, Branding and Communications
Get the bigger picture about products, pricing, branding and marketing communications in this free online course.
Publisher: NPTEL
Description
This free online course will teach you about the fundamentals of products, pricing and the basics of consistent brand communication. It begins by looking firstly at market demand and expands into how this very important factor influences products and their prices. It continues by looking at the ‘product mix’ and further explains this in the context of a company.
Next, the material looks at different pricing and positioning strategies, and the product life cycle, which will influence the sales of the product and how it is marketed, which in turn can also have an impact on a company’s overall investment strategy.
Finally, the course covers aspects of branding and communication, and the importance of creating a strong, memorable brand. You will look at different channels, such as advertising, to use in order to effectively communicate the brand's message to consumers. This course will interest those in starting out in marketing, human resource management or any other area of communications like public relations or advertising. Start this course now and gain an understanding of market demand and brand communication today.
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