Understanding Market Demand, Branding and Communications
This free online course teaches you about aspects involved in products and pricing as well as branding communication.
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CertificationView course modules
This free online course will teach you about the fundamentals of products and pricing, and it will also teach you the basics of brand communication. The course begins by looking firstly at market demand and expands into how this will influence products and the products price. It continues by looking at the product mix and further explains this in the context of a company.
Next, the course looks at different pricing strategies and the product life cycle. The product life cycle will influence the sales of the product and will influence how a product is marketed. The marketing strategy will also depend on the product life cycle, which can also have an impact on investment strategy. You will also learn about different pricing strategies involved in positioning a product.
Finally, the course will cover aspects involving branding and communication and the importance of creating a strong brand. You will also look at different channels, such as advertising, to use in order to effectively communicate the brand's message. This course will interest those in Marketing, Human Resource Management or any other area of communication. Start this course today and gain an understanding of Market Demand and Brand CommunicationStart Course Now
Products and Pricing
Products and Pricing - Learning Outcomes
Market Demands and Concepts
Products and The Product Life Cycle
Products and Pricing - Lesson Summary
Branding and Communication
Branding and Communication - Learning Outcomes
Brands and Channel Management
Advertising, Market Organisation and Management
Branding and Communication - Lesson Summary
After completing this course you will be able to:
- Explain the term market demand.
- Discuss the process of developing a market strategy statement.
- Describe the Product Life Cycle.
- Discuss how pricing affects the market.
- Discuss pricing strategies.
- Explain how to develop a strong brand.
- Discuss different channel decisions.
- Explain channel management and channel flow.
- Explain how advertising is used in marketing communication.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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