Complete Marketing & Advertising Course | Free Online Course | Alison

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The Complete Online Marketing And Advertising Course

Discover The Hidden Secrets Of The Right Way To Do Online Marketing And Advertising With This FREE Online Course!

Digital Marketing
Free Course
In this free online course you will learn how the pros do marketing and advertising. You will be trained in 1) Funnel building 2) Lead generation 3) LinkedIn advertising 4) Banner ads 5) Twitter Timeline ads 6) Facebook ads 7) Search ads. This over-the-shoulder training on marketing and advertising will give you practical training in the 7 most important areas. This training will take this complicated subject and make it simple and usable.





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Learn the right way to do online marketing and advertising from our pros. This over-the-shoulder training will make this complicated topic simple and easy for you to do. The first part of the training is dedicated to funnel building and lead generation, which is the heart of most online businesses. We will also train you how to properly use LinkedIn as a branding, marketing. lead generation and sales tool.

You will also be given additional training in how to do banner advertising, an area too few marketers take advantage of.  We will also give you over-the-shoulder training in various paid advertising methods, including: 1) Twitter Ads 2) Facebook ads 3) Search ads. You will be given highly practical training, tips and advice to help you succeed as you do paid advertising. Additional training will be given in selecting proper keywords, creating marketing objectives, monitoring ads, setting up campaigns and much more.

If you are new to online marketing, this over-the-shoulder style of training is idea for you. Even people with a moderate amount of advertising experience will pick up many useful tips and strategies from this course. Many people think that this type of online advertising is only for online websites and businesses, but that is not true. Many “Brick and Mortar” businesses benefit greatly from online advertising.

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Sales Funnel Building

Lead Generation

Linkedin Advertizing

Banner Advertising

Twitter Ads

Facebook Ads

Search Ads

Course assessment

Learning Outcomes

By the end of this course you will be able to:

1) Describe how to build an income generating funnel that sells

2) State the right way to do Online Advertising like the pros do

3) Explain how advertise effectively on Facebook, LinkedIn, Twitter, Google and how to do search and banner ads

4) Discuss how the marketing pros do “Lead Generation” to get a flood of new customers, sales and build their email list

5) Describe how to get the best results from your online advertising to boost profits

6) Recall how to craft and splinter your offers

7) Explain how to create the actual funnel pages and optimize them

8) Decribe how to create Google Adwords campaigns, select keywords and monitor performance


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.


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